hey everyone
嘿大家好
we are live from my backyard where I am
我们在我家后院直播我在那儿
smoking a brisket and some ribs hey
熏牛胸肉和排骨嘿
buddy
伙计
okay you're live
好的你正在直播是
yeah you're pointing at all the people
的你指着所有
reacting there you go
在那里反应的人你去
Easter you want to say hi there he goes
复活节你想打招呼他去了
oh he's crazy
哦他疯了
uh yup crazy Beast Mark Zuckerberg when
呃 是的，疯狂的野兽马克·扎克伯格，当
I look at his Facebook page I see the
我看到他的 Facebook 页面时，我看到的还是
same person that I knew then in the way
我当时认识的那个人，
that he lived his life it doesn't look
他的生活方式
contrived or contorted to me
对我来说并不做作或扭曲，
and I see his dog beast and his wife
我看到了他的狗野兽和他的妻子
Priscilla and his kids I see the same
普里西拉和 在他的孩子身上，我看到的
person that I always knew I see he cares
还是我认识的那个人，我看到他
about the people who are close to him oh
关心他身边的人，哦，
I have nowhere to go okay lunge his
我无处可去，好吧，他的
Simplicity which seems amazing for
简单，对于
somebody who's created such a big Empire
一个创造了如此大帝国的人来说，这似乎很神奇，
he's always been the very simple easy
他一直都是很简单的
going person but there's some part of me
随和的人，但我内心深处
that wonders did Mark change
想知道马克是否改变了 Facebook，
Facebook is an idealistic and optimistic
Facebook 是一家理想主义和乐观的
company for most of our existence we
公司，在我们存在的大部分时间里，我们
focused on all the good that connecting
专注于连接人们所能带来的所有好处，
people can do
I remember Mark confidently telling me
我记得马克自信地告诉我
Facebook was a billion dollar company he
Facebook 是一家价值 10 亿美元的公司，他
has that idealism from very early on
有 马克从一开始就是理想主义者，他
Mark likes to portray himself as like a
喜欢把自己描绘成一个
nerd who just wanted everybody to
书呆子，只想让每个人都
connect like the reality is he has more
联系在一起，而现实是，他
power than most world leaders
比大多数世界领导人都更有权力，
I did consider confronting mark
我确实认为与马克对峙
might actually talked me out of it
可能会让我打消这个念头，他
saying that it would be pretty
说这会很
confrontational and it would probably
对抗性，这可能会让
get me fired
我被解雇
Mark's idealism was
马克的理想主义
unbuffered by any concern for the people
不受任何可能受到伤害的人的关心
who might be harmed
I hold him responsible for some of the
我认为他对
most horrific consequences of Facebook
Facebook 的一些最可怕的后果负有责任，
that's Behavior which is worthy of
这是值得蔑视的行为
contempt
[Music]
[音乐]
whoa that is some group of people
哇，那是某个团体 成千上万的人，
thousands
so nice thank you very much that's
太好了，非常感谢，
really nice thank you
太好了，谢谢你，能
it's great to be a Trump Tower it's
成为特朗普大厦真是
great to be in a wonderful City New York
太好了，能在一个美妙的城市纽约
and it's an honor to have every
，能有每个人的参与真是一种荣幸，
everybody I can produce ads for Donald
我能在睡梦中为唐纳德·特朗普制作广告
Trump in my sleep I know exactly what
知道
he's trying to say who he's trying to
他到底想说什么，他想对谁说，
say to
my name is Bradley parscale I'm in
我的名字叫布拉德利·帕斯卡尔，我是
Trump's 2016 campaign I was the digital
特朗普 2016 年竞选团队的成员，我是数字
media director and head of advertising
媒体总监和广告主管，
we recognize that a large percentage of
我们认识到，很大一部分
conservators who wanted to protect
保守派人士希望 保护
America's culture and Americans history
美国文化、美国人的历史
and our America's future this was an
和美国的未来，这是一个
untapped source of potential voters
尚未开发的潜在选民来源，
I pitched the idea of Facebook first to
我在特朗普大厦 26 层首先向贾里德·库什纳提出了 Facebook 的想法，
Jared Kushner on the 26th floor of Trump
Tower
unfortunately candidate Trump at that
不幸的是，当时的特朗普候选人
point never believed in what I did until
并不相信我所做的事情，
after we won
直到我们 赢了，
he didn't like it he thought we should
他不喜欢，他认为我们应该
spend every dollar on TV he came into me
把每一美元都花在电视上，他冲我冲过来，对
and got my face yelled and spit all over
我大喊大叫，朝
my face
我脸上吐口水，
pointed at the TV and says that's how
指着电视说这就是
elections are won I said sir you're
选举的胜利，我说先生，你
wrong and you're going to find out on
错了， 你会在
November 4th and I said we're going to
11 月 4 日发现，我说我们会
win the election on Facebook
在 Facebook 上赢得选举，
I think Mark Zuckerberg controls a large
我认为马克·扎克伯格控制着
amount of communication I think he's
大量的沟通，我认为他
powerful I would say in some cases
很强大，我想说在某些情况下，
Zuckerberg made the tech Titans from the
扎克伯格创造了科技巨头
other major companies are more powerful
其他大公司
than small countries
比小国更强大，
I knew these voters
我认识这些选民，
I knew Facebook I knew the trumps
我认识 Facebook，我认识特朗普，
because my years of working for them
因为我为他们工作多年，
I was the exact right thing to set off
我正是点燃这股力量的合适人选，点燃了
this power kick
the fuse for this Powder Keg was lit 12
这股火药桶的导火索，12
years earlier in a suburb of San
年前就被点燃了 在郊区 当时
Francisco
Mark Zuckerberg was just getting started
马克·扎克伯格刚刚开始
in Silicon Valley the tech capital of
在硅谷工作，硅谷是世界科技之都，
the world and the birthplace of
也是谷
companies like Google Apple and Yahoo
歌、苹果和雅虎等公司的诞生地。
my name is Ezra Callahan and I was the
我的名字叫埃兹拉·卡拉汉，我是
sixth employee at Facebook
Facebook 的第六名员工，
I fell into Facebook very randomly
我偶然进入了 Facebook，
I got an email from Sean Parker with
我得到了一个 来自 Napster Fame 的 Sean Parker 的电子邮件
Napster Fame saying hey do you want to
说，嘿，你想来
come work at Facebook and I said uh sure
Facebook 工作吗？我说，当然，
I've got six months to kill till law
我还有六个月的时间，直到
school might as well and drove up to
法学院毕业，然后开车去了
Palo Alto
帕洛阿尔托
I get to the the house they're living in
我到了 他们住的房子
like one in the morning knock on the
就像早上敲门一样
door and Dustin Moskowitz answers the
，达斯汀·莫斯科维茨
door and says uh who are you and there I
开门说，呃你是谁，我
am standing with you know all my stuff
站在那里，你知道我所有的东西，
saying uh I'm Ezra I work for you Mark
说呃我是埃兹拉，我为你工作，马克
was there I remember walking to the
是 我记得我走到
living room and kind of get a little bit
客厅的时候，
of a glance up of like hey back to the
抬头看了一眼
computer screen you know
电脑屏幕，
so when I meet Mark Zuckerberg he's 20
当我遇到马克·扎克伯格时，他已经 20
years old it was kids running a company
岁了，当时还是个孩子，经营着一家公司，
everybody lived together everyone hung
大家都住在一起，大家都很开心
out together
this house is a total hovel there's
这房子总共 小屋里到处
coding books everywhere these guys were
都是编程书，这些人每天
in there 24 7 cranking out you know this
24 小时都在里面工作，你知道这个
incredibly fast growing website these
发展非常迅速的网站，
these were not guys who were capable of
这些人都没有能力
cooking for themselves
自己做饭，
I do remember the house having a very
我记得那时家里的
bad and constant amp problem
放大器经常出问题
back then you know I was very much a
我是个
stoner in fact most of the early
瘾君子，事实上，大多数早期的
Facebook employees would partake but not
Facebook 员工都会吸食大麻，但
Mark Zuckerberg because for him he had
马克·扎克伯格不会，因为对他来说，
this weird connection that
weed made him think of drugs and drugs
大麻让他想到毒品，毒品
made him think of needles and needles
让他想到针头，针头
made him think of blood and he was
让他想到血液。 他
deathly afraid of needles and blood and
非常害怕针头和血液，
he would get light-headed just from
只要
seeing someone take a bong rip
看到有人吸大麻烟
he just lived this completely Spartan
他就会头晕目眩。他过着完全斯巴达式的
lifestyle you would walk in his bedroom
生活。你走进他的卧室
and you would just see a mattress on the
，你会看到地板上有一张床垫，还有
floor there's some random stuff
一些乱七八糟的东西。
scattered around the room and that was
散落在房间各处，就是这样，
about it
he was an awkward
他是一个笨拙的
engineering focused kid everything
专注于工程学的孩子，
you've ever seen about him just
你所见过的关于他的一切都
reinforces your idea of she is a
强化了你的想法，她是一个
small brilliant very cocky nerd who
聪明、自大的小书呆子，他
knows what he believes in and is
知道自己信仰什么，并
sticking to his guns
坚持自己的立场
。 音乐]
Side New York City
纽约市
privileged childhood
优越的童年
his father was a dentist his mother a
他的父亲是一名牙医，母亲是一名
psychologist
心理学家，
and
he had nothing but sisters
他除了姐妹之外一无所有，
and he went to a very elite Prep School
他就读于一所非常精英的预科学校。
Mark had a prodigious aptitude for
马克对技术有非凡的天赋
technology and as a child built zucknet
，小时候就
a computer program for his father's
为父亲的
dental surgery as he proudly explains
牙科手术开发了 zucknet 计算机程序。 自豪地解释说，
which for its time in 1996 and
在 1996 年，
considering Mark was 12 at the time was
考虑到马克当时只有 12 岁，这是
a pretty dramatic thing that
一件非常戏剧性的事情，
I can honestly say very few if any of my
我可以诚实地说，我的竞争对手中很少有人
competitors had reporting that there is
报道过
an email from Harvard is that correct
哈佛发来的电子邮件，这是正确的
fight 17 Zuckerberg is looking at a
战斗 17 扎克伯格正在寻找
bright future
I don't know seeking to study computer
我不知道未来有多光明，想学习计算机
science and psychology
科学和心理学，
accepted are you serious yeah
你认真的吗？
so my reaction to marketing accepted
我对哈佛大学录取的市场营销的反应
into the Harvard reminds me of when I
让我想起了我
got accepted in that my parents were a
被录取的时候，我的父母
lot more excited than I was just another
比我兴奋得多
another kid happened to get into an Ivy
另一个孩子恰好考上了常春藤
League school
盟校，
my name is Divya Narendra
我的名字是 Divya Narendra，
I went to Harvard College with Mark
我和 Mark 一起就读于哈佛大学，
College was when I came up with this
正是在哈佛大学，我提出了这个
concept for what I think many people
概念，我认为今天很多人
today consider social media
认为它是社交媒体，
my college roommates at the time were
我当时的大学室友是
Cameron and Tyler Winklevoss
Cameron 和 Tyler Winklevoss
we had come to Mark with a pre-existing
我们 带着一套预先存在
set of code so we really asked him to
的代码来找马克，所以我们真的要求他
take kind of bring it to the finish line
把它带到终点线，
our first encounter with him was not a
我们第一次遇到他并不是
getting to know you over Bagels
在吃百吉饼时认识你，
I just thought he was either shy or
我只是觉得他要么害羞，要么
poker faced
扑克
our emails to Mark were pretty much
我们给马克发的电子邮件几乎都是
always of the following form
这样的：
Mark how is the code coming along you
马克，代码进展如何？
know are we close to deploying yet is it
我们是否接近部署了？是否
almost finished but we would get very
快完成了？但我们收到的
short responses that were sort of to the
回复都很简短，大意是“是的，
effect of yeah I'll get it done
我”
a month or two into it I got the feeling
一个月或两个月后，我感觉
that he wasn't going to be our
他不会成为我们的
programming solution
编程解决方案，
in the cafeteria of our dorm there was a
在我们宿舍的自助餐厅里，一个
student who had brought me a article
学生给我带来了一篇
about this website Facebook at the time
关于这个网站 Facebook 的文章，当时
it was actually called without Facebook
它是 实际上，在没有 Facebook 的情况下，
we were pretty dismayed in our heads he
我们心里非常沮丧，他
had launched the exact same
提出了与
concept if you will that we were trying
我们试图
to build with him what happened to us at
与他一起建立的完全相同的概念，当时发生在我们身上的事情，
the time
um
嗯，
seemed like unconscionable
似乎是不合理的，
you know ultimately we sued Mark and his
你知道，最终我们起诉了马克和他的
co-founders and the company
同事 创始人和公司
bug denied stealing the idea but
否认窃取了这个想法，但
this case in 2008 paying out 65 million
这个案件在 2008 年支付了 6500 万
dollars
美元
when stealing ideas is kind of a common
窃取创意在硅谷是一种常见的
thing just in Silicon Valley all
事情，
together the truth is who gets to Market
事实上，谁能最快进入市场，
fastest that's how you win in Silicon
谁就是硅谷的赢家，
Valley and so Mark was very similar to
马克的情况与此类似，当时
that there were a lot of people having
有很多人有
the same idea around the same time
同样的想法。
around social networking he just did it
在社交网络领域，他只是做得
faster and was more aggressive than the
更快，比其他人更积极，
others
thank you
谢谢扎克伯格
Zuckerberg returns to Harvard in 2017.
2017 年重返哈佛。
giving a more flattering version of
给出一个更讨人喜欢的
Facebook's origin I am outside
Facebook 起源版本，我现在 33
of my old dorm room Kirkland House age
岁，在我以前的宿舍 Kirkland House 外面，
33 and this is literally where I sat and
这就是 我坐在这里，
I had my my little laptop here
拿着我的小笔记本电脑，在
and this is where I programmed Facebook
这里我编写了 Facebook，
it is my high honor to introduce Dr Mark
我很荣幸地向大家介绍马克·
Zuckerberg
扎克伯格博士，
a rapturous crowd sees Zuckerberg given
an honorary doctorate from Harvard
despite never graduating
尽管扎克伯格从未毕业，但他被授予哈佛大学荣誉博士学位，人们都为之欣喜若狂
[Applause]
[掌声]
I launched Facebook from
我从那台小电脑上推出了 Facebook
that little dorm in Kirkland house
在柯克兰之家的宿舍里，
I was excited to help connect the
我很高兴能帮助连接
Harvard Community but one day someone
哈佛社区，但有一天，有人
would connect the whole world
会连接整个世界，
you see my Hope was never to build a
你看，我的愿望从来不是建立一家
company I wanted to have an impact Mark
公司，我想产生影响，马克
likes to portray himself as like a nerd
who just wanted everybody to connect and
只想 每个人都连接
bring the whole world together and it
让全世界团结在一起，
was like Kumbaya and that's like his
就像 Kumbaya，就像他的
story right
故事，对吧，
thank you Mark's Facebook page is really
谢谢。马克的 Facebook 页面非常
very curated he definitely is trying to
精心策划，他肯定是在试图使
humanize himself and project this
自己人性化，并塑造一个
image of being likable
讨人喜欢的形象。
that video where he was surfing
那个视频里他正在冲浪，
and John Denver playing in the
约翰·丹佛在后台演奏，
background
you just can't imagine like a Marketing
你无法想象像一个营销
Group sitting and saying oh I think
小组坐在那里说哦，我认为
that's a really good idea can you go
这是一个非常好的主意，你能给
give me a hug
我一个拥抱吗，
hey Zuckerberg's marketing also relies
嘿，扎克伯格的营销也依赖
on his children and wife Priscilla Chan
于他的孩子和妻子普里西拉·陈，
a pediatrician he's been with since
他一直是一名儿科医生 自从哈佛大学毕业后，
Harvard
very good
the pregnancy has been really
怀孕的过程一直很
fun we're
有趣，我们
mark is really looking forward to
马克真的很期待和我们
meeting yeah well I mean it's been 37
见面，是的，我的意思是已经 37
weeks so I think it's time for her to
周了，所以我觉得是时候让她
come out I was like
出来了，我想
it's my turn to hold her
轮到我抱她了
I think everything that Facebook does is
Facebook 所做的一切都是
a PR campaign
公关活动，
whether it's a scandal it's a business
无论是丑闻，还是商业
announcement it's Mark's Zuckerberg's
公告，无论是马克·扎克伯格的
personal Facebook page and what he puts
个人 Facebook 页面，还是他发布的内容，
on it it's PR it's image shaping
都是公关，都是形象塑造，
like the reality is that he is a
就像现实情况一样 他是一个
ruthless businessman and he has been
冷酷无情的商人，他一直都很有
aggressive and he has been the Strategic
进取心，而且他一直很有战略眼光。
the whole time
the first time I met Mark I mean if I
我第一次见到马克的时候，如果我
was 24 he was probably 21.
24 岁，他可能 21 岁。
he wasn't really Mark Zuckerberg yet I
他还不是真正的马克·扎克伯格。 有
mean a little bit but still I'm I found
一点，但我仍然觉得
him warm kind friendly
他很热情，很友好，
I didn't necessarily know how
我并不知道
extraordinary he was
他有多出色，
my name is Leah Perlman
我的名字叫 Leah Perlman，
I went to work at Facebook in about
我大约在 2006 年开始在 Facebook 工作。
2006.
and I invented the awesome button which
我发明了超棒按钮，
later became the like button
后来成为 按钮
my memory of being at Facebook in the
我对 Facebook 早期的记忆
early days is we were all a little bit
是，我们都有些
awkward it was like an awkward group of
尴尬，就像一群尴尬的
people
人
one two three four five six seven eight
一二三四五六七八 有
one thing I'm struck by when I watch
一件事让我在观看
that video is it brought me right back
那个视频时印象深刻 它是否让我回到了
to being there there's a beer down there
那里，那里有啤酒，
foreign
外国，
we were all young and optimistic
我们都年轻而乐观，
I was in the same friend group as Mark
我和马克在同一个朋友群，
he laughed a lot and sometimes kind of
他笑得很开心，有时有点
arrogant
傲慢，
I guess I'll just do a little intro and
我想我会做一点介绍，
we'll kind of go into
我们会喝着
the trip with beer down no no actually
啤酒去旅行，不，实际上
I'm gonna mention the beer at just 21 a
我 21 岁的时候，
relaxed Mark Zuckerberg toasts the
马克·扎克伯格在媒体的热烈关注下接受了采访，他轻松地举杯庆祝
success of Facebook by giving this
Facebook 的成功。
interview amid eager media attention
I'm here in Palo Alto California
我现在在加利福尼亚州帕洛阿尔托，和 Facebook.com
chilling with Mark Zuckerberg of the
的马克·扎克伯格一起放松
facebook.com and we're drinking out of a
，我们正在用
keg of Heineken because what do we
桶装啤酒喝酒 喜力啤酒，因为我们要
celebrate she's got three million users
庆祝什么呢？她有三百万用户，
three million users yeah and how long
三百万用户，是的，
has Facebook been around uh not that
Facebook 已经存在多久了，呃，没那么
long
久，
a little more than a year
一年多一点。
Mark's confidence comes from his
马克的自信来自于他的
intellectual ability
智力，
um I I think he he is a very brilliant
嗯，我认为他是一个非常聪明的
guy his brain works very quickly it's
人 他的大脑运转非常迅速，
truly wired that way that those Elite
这些精英工程师的大脑就是如此。
Engineers are and one of the things that
I really liked about Facebook was that I
我非常喜欢 Facebook 的一点就是，我
could always move so quickly so like I
总是能快速行动，比如我
wrote the original application in like
nine days in the end of January
在 1 月底的九天内就编写了原始应用程序
and that was cool he thinks he's the
这很酷，他认为自己是
smartest guy in the room but you know
房间里最聪明的人，但你知道
you'll never find a video of him
你永远找不到他的视频，让你觉得
anywhere where you're like oh he's
他太
hilarious or he has so much energy
搞笑了，或者他精力充沛，
我记得马克自信地告诉我，
that this was a billion dollar company
这是 十亿美元的公司
he always liked to end meetings or
他总是 喜欢在会议或
speeches by saying domination until uh
演讲结束时说“统治”，直到
we had enough of a
我们有足够的
general counsel sway over him to say
总法律顾问对他的影响力，说
stop saying that that is the fast track
不要再说这是
to an antitrust lawsuit is to say
反垄断诉讼的快速通道，就是
domination at the end of every company
在每次公司会议结束时说“统治”，
meeting so please stop saying
所以请不要再说
Mark Zuckerberg's bid for Domination
马克·扎克伯格的“统治”计划正值
comes during a boom time for Silicon
Valley
硅谷繁荣时期，
as a company comes along which tries to
当时出现了一家试图
change the way we do things I'm thinking
改变我们做事方式的公司。我想到
about Apple computers or Microsoft
的是苹果电脑或微软。
the Northeast is the age of the internet
东北部是互联网时代，
the iPod and hysteria over the latest
iPod 和对 最新
phone
手机
the tech Giants are taking over the
科技巨头正在接管世界
world
Silicon Valley is a place filled with
硅谷是一个充满梦想的地方
dreams
most of the dreams don't work out
大多数梦想都没有实现
it's an intensely darwinian Farm and the
这是一个强烈的达尔文主义农场
kind of things that Prosper here have a
在这里繁荣的东西有一个
big idea and the story to go with it
伟大的想法和故事 与之相伴的是，
that captures the imagination
Facebook was founded in 2004. I met Mark
Facebook 成立于 2004 年。两年后我遇到了马克，
two years later
I'm Roger McNamee I was an advisor to
我是罗杰·麦克纳米，我是马克·扎克伯格的顾问，
Mark Zuckerberg
I got an email from an executive at
我收到一封来自 Facebook 高管的电子邮件，
Facebook
who said my boss is facing a crisis
他说我的老板正面临危机
and he needs to talk to someone who is
， 他需要找人谈谈 他
really experienced and can keep their
经验丰富，而且能守口如瓶，
mouth shut
so like three hours later
所以三个小​​时后，
Mark Zuckerberg comes to my office and
马克·扎克伯格来到我的办公室，
he looks just like Mark Zuckerberg
他看起来就像马克·扎克伯格。
I see Mark
我看马克，
I don't know why you're here
我不知道你为什么在这里，
but I have a very strong view about
但我对 Facebook 有非常强烈的看法
Facebook if it has not already happened
如果这还没发生，
either Microsoft or Yahoo
微软或雅虎
is going to offer one billion dollars to
将出价 10 亿美元
buy Facebook
收购 Facebook
and everybody you know you'll see
，你认识的每个人都会
take the money I'm here to tell you Mark
拿这笔钱，我在这里告诉你，马克，
I am certain
我确信
that if you sell the company
如果你卖掉这家公司，无论
whoever buys it doesn't matter who it is
谁买 不管是谁，
we'll mess it up if you believe in the
我们都会搞砸，如果你相信
vision that you had to create this
你创建这家公司的愿景，
company
you need to see it through
你就需要坚持到底。
What followed was the most painful five
接下来是
minutes of my professional life
我职业生涯中最痛苦的五分钟。
mark
doesn't say a word so first
一个词，所以首先，
then
然后
at the one minute Mark I'm going wow
在第一分钟马克，我会说哇，
he's really thinking hard about this
他真的在认真思考这两
two minute Mark I'm getting really
分钟马克，我感到非常
uncomfortable because two minutes of
不舒服，因为
silence in that context is painful
在这种情况下两分钟的沉默是痛苦的，
the three-minute Mark I'm beginning to
三分钟马克，我开始
dig trenches in the upholstery of the
couch I'm sitting in all I could do not
我坐在沙发上挖沟，竭尽全力不
to scream and sometime around the five
尖叫，大约五
minute Mark he finally goes Roger
分钟后，马克终于 罗杰说，
you're not even gonna believe this
你甚至不会相信这一点，
that's why I'm here
这就是我在这里的原因，
Yahoo one billion everybody's telling me
雅虎十亿，每个人都叫我
to sew he said how did you know
缝纫，他说你怎么知道的，
I said the really important question is
我说真正重要的问题是
do you want to sell the business he goes
你想卖掉这家公司吗，他
no but I don't want to disappoint
说不，但我不想 不想让
everybody go whoa hang on just a second
大家失望，等一下，
if you don't want to sell it then we
如果你不想卖它，那么我们
should just figure out how to keep it
应该想办法阻止它被
from being sold
卖掉，
he was precocious at 20 years old he had
他20岁就早熟了，他已经具备了
already many of the characteristics in
很多特点
terms of focus intensity
专注、强度和
self-discipline that I associated with
自律，这些都是我与
successful entrepreneurs
成功企业家联系在一起的。
Zuckerberg's precociousness can be seen
扎克伯格的早熟可以
in this interview as he Heralds a new
从这次采访中看出，他预示着
age of the 20-something Tech Titan
20多岁的科技巨头的新时代，
okay because I mean you can hire someone
好吧，因为我的意思是你可以雇佣一个
who's a software engineer and has been
软件工程师，并且一直在
doing it for 10 years and if they're
做 如果他们
doing it for 10 years then that's
坚持做这件事 10 年，那么这
probably what they're doing for their
可能就是他们一生都在做的事情，
life you know and I mean that's cool I
你知道，这很酷，
mean but I mean there's some things that
但有些
that person can do and they're
人确实可以做，而且他们
definitely useful within an organization
肯定 在组织内很有用，
and can do a lot of stuff but if you
并且可以 做很多事情，但如果你
find someone who's who's raw
找到一个
intelligence exceeds theirs but has 10
比他们聪明但
years less of experience then they can
经验少 10 年的人，那么他们
probably adapt and learn way quicker
可能可以更快地适应和学习。
by 2006
到 2006 年，
Zuckerberg has grown the company to 12
扎克伯格已经将公司发展到 1200
million users
万用户，
we watched him taking on kind of a
我们看到他承担了某种
global responsibility
he has really changed the world in some
他肩负着全球责任，他确实以某种有意义的方式改变了世界，
meaningful ways because everything that
因为后来的一切都
came after was built on the fact that
建立在
Facebook existed I mean it innovated a
Facebook 存在的基础上，我的意思是它创新了
whole Frontier
整个前沿领域。
Mark Zuckerberg is an interesting leader
马克·扎克伯格是一位有趣的领导者，
because everyone knows he's the guy I
因为每个人都知道他是那种我
don't think there has ever in the
不认为 在
history of the company been a time where
公司历史上，有没有这样的时刻，
anyone inside the company
公司内部的任何人都会
questioned whether decisions were coming
质疑决策是否
from someone else or not it is very much
来自其他人，这是
a top-down organization
一个自上而下的组织，
so the toughest times at the company
所以公司最艰难的时刻
were the times where Mark did do the
就是马克做决定的时候
wrong thing
in 2006 Zuckerberg launches news feed
2006 年的错误扎克伯格首次推出新闻提要
for the first time users posts are
用户的帖子会
automatically shared with their Facebook
自动与他们的 Facebook 好友分享
friends
all through testing everyone warned this
在整个测试过程中，每个人都警告说，这
is going to feel like an overload people
会让人感觉超负荷，人们会
are going to feel like you've violated
觉得你侵犯了
their privacy because you were just
他们的隐私 因为你刚才在
bombarding people with more information
轰炸 人们
at once than they have ever seen in
一下子就能获得比他们一生中见过的更多的信息，
their life and he decides to proceed you
然后他决定继续，你
know what we're just launching it and it
知道我们刚刚推出它，它
is just a disaster there was an
只是一场灾难，
immediate backlash when users complain
当用户抱怨
that it invaded their privacy
它侵犯了他们的隐私时，立即引起了强烈反对，
this thing is universally hated there's
这是 大家都很讨厌，有
users protesting outside our office and
用户在我们的办公室外面抗议，
we all said we told you this was going
我们都说过，我们告诉过你们会
to happen but with most missteps even
发生这种事，但大多数失误，甚至是
the ones that trigger these huge
那些
firestorms within the company
在公司内部引发巨大风暴的失误，
it's rare that you see Mark acknowledge
你很少看到马克承认
the idea was wrong he does not think
这个想法是错误的，他不认为
that he is wrong at a fundamental level
他从根本上就错了，
the defining thing for Facebook is that
Facebook 的决定性因素是
we're always pushing to build products
我们一直在努力打造
that help people share more information
能够帮助人们分享更多
that wasn't available previously and
以前无法获得的信息的产品，
make the world more open and transparent
让世界变得更加开放和透明，
you can tie a lot of Facebook's problems
你可以把 Facebook 的很多产品与 就
today in terms of the products influence
产品对世界的影响而言，当今的问题令人
on the world where there's reason to be
concerned that the influence is not a
担忧，人们有理由担心这种影响不是
positive one and maybe a very negative
积极的，甚至可能是非常消极的，
one
um I do think you can tie a lot of that
嗯，我认为你可以把很多问题
back
to the early days
追溯到早期，
despite the Uproar Zuckerberg kept news
尽管当时引起了轩然大波 扎克伯格保留了新闻
feed with minor adjustments to users
推送，对用户的隐私设置进行了微调，
privacy settings
Mark learned from that a very important
马克从中吸取了教训 一个非常重要的
lesson which is if they ignore criticism
教训是，如果他们忽视批评，
the criticism will go away
批评就会消失，
which it did I mean news feed became the
事实确实如此，我的意思是新闻提要成为
core of the entire product he got in big
整个产品的核心，他陷入了大
trouble and he talked his way out
麻烦，他通过自己的方式摆脱了困境，
which set a pattern both the
这为他做错的事树立了一个模式
thing he did wrong and the way he got
他摆脱困境的方式与
out of it
were essentially identical to what he's
他此后所做的基本相同，
done ever since
at just 23 Zuckerberg is leading a
年仅 23 岁的扎克伯格领导着一家
company worth 15 billion dollars
价值 150 亿美元的公司
and operating in dozens of countries
，业务遍及全球数十个国家
worldwide
[Laughter]
[笑声]
she got really hung up on the notion of
她真的执着于
reaching a billion users
实现一个 十亿用户
it's like a mark
就像一个标志，
there's seven billion people in the
世界上有七十亿人，
so you're talking about 15 percent of
所以你说的是15%的
the population
人口，
Facebook's rise is is pretty
Facebook的崛起是
unprecedented
史无前例的，
it was clear Mark was going to be a very
很明显马克会成为
important person in the world and a very
世界上一个非常重要的人物，一个非常
powerful person
有权势的人物
like the founders of Google Larry Page
就像谷歌的创始人拉里·佩奇
and Sergey Brin Mark Zuckerberg is
和谢尔盖·布林一样，马克·扎克伯格
looked up to in Silicon Valley as a
在硅谷被视为一位
Visionary you seem to be replacing Larry
远见卓识者，你似乎正在取代拉里
and Sergey as the people out here who
和谢尔盖成为这里
everyone's talking about
每个人都在谈论的人，
you're just staring at is that a
你只是盯着看，这是
question
everyone was talking about him he's even
每个人都在问的问题吗 谈论他时他甚至
imitated in wooden satire on Saturday
在周六夜现场的木讷讽刺中模仿
Night Live Mark Zuckerberg hey uh how
马克扎克伯格嘿呃
are you oh how am I I'm bad okay you got
你好吗哦我好吗我很糟糕好吧你
nominated for an Academy Award for
因为扮演我而获得奥斯卡奖提名
playing me
why can't I go in there I'm the real
为什么我不能进去我是真正的
Mark Zuckerberg yeah and I'm pretty sure
马克扎克伯格是的 我很确定
at least one of those guys is the real
至少有一个人是真正的
Mark no I am that guy's like my evil
马克，不，我是，那家伙就像我的邪恶
twin and that's just dandy Sandberg
双胞胎，那就是花花公子桑德伯格，
those guys are such nerds even world
那些人都是书呆子，甚至世界
leaders rub shoulders with the young
领导人也和这位年轻的
billionaire however awkwardly my name is
亿万富翁擦肩而过，但尴尬的是，我的名字是
Barack Obama and I'm the guy who got
巴拉克 奥巴马和我就是那个被
marked to wear a jacket and tie
标记为穿夹克和领带的人，
Zuckerberg is Unstoppable thank you
扎克伯格势不可挡，谢谢你，
Facebook has just grown to sort of
Facebook 已经发展到了一个
enormous proportions it's bought
庞大的规模，它收购了
Instagram it's bought WhatsApp adding on
Instagram，收购了 WhatsApp，增加了
lots of different areas like messaging
许多不同的领域，比如消息传递，
like photo sharing Mark has previously
比如照片共享，马克之前
said that he idolizes the Roman emperors
说他崇拜罗马皇帝
Zuckerberg himself strives also for
扎克伯格本人也努力争取
dominance and to be this canny operator
统治地位，成为一个精明的经营者，
with himself at the helm
自己掌舵
Mark has this unwavering belief in his
马克对自己的伟大有着坚定不移的信念，
own greatness he recognizes his business
他认识到他的业务
is as influential as the sum of
是 影响力堪比
Christianity and Islam I think Mark
基督教和伊斯兰教的总和，我认为马克·
Zuckerberg believes that Facebook is
扎克伯格认为 Facebook
Sovereign like a country and that he
就像一个国家一样拥有主权，他
deserves to be treated as a sovereign
应该得到主权者的待遇，
he's been told his whole life
他一生都被告知，只要
that he can accomplish anything he puts
下定决心，他就能完成任何事情，
his mind to him
he's been told that there are no rules
他一直 告诉他没有规则，
one set of rules for the rich and
一套规则是为富人和
Powerful another set of rules for
有权势的人制定的，另一套规则是为
everybody else
其他人制定的，
and he's rich and powerful and so no one
他有钱有势，所以没有人
ever tells him no
告诉他不行，
the trick is do those people have some
诀窍在于这些人有没有
way of telling the difference between
办法区分
right and wrong
正确与否 和错误，
and the discipline
以及
to stop before they do something harmful
在他们做出有害的事情之前停止的纪律
I know we wanted to become a public
我知道我们想成为公众
figure
人物，
I don't know what anyone would want to
我不知道有人会想
do this
这样做，
I want to stay home and pet my cats
我想呆在家里抚摸我的猫，
but we can't have everything we want in
但我们 生活中不可能拥有我们想要的一切，
life
I found myself in a position of social
我偶然发现自己承担了社会
responsibility by accident certainly
责任，
someone else would be better suited for
it if I had been born with a silver
如果我生来
tongue perhaps I could have fixed
能说会道，那么肯定有人更适合这个职位，也许我可以修复
everything within the system perhaps I
体制内的一切，也许我
could have persuaded Mark and everything
可以 说服马克，一切
would have been gravy and rainbows
都会顺利，
my name is Sophie John at Facebook I was
我的名字叫索菲 约翰在 Facebook 工作，我是
a data scientist
一名数据科学家，
Mike was widely respected within the
迈克在公司内部广受尊敬，
company I would describe him as fairly
我认为他很
visionary
有远见，
Facebook does serve an important purpose
Facebook 确实
for many people throughout the world
为全世界很多人服务，
the Arab Spring is a very well known
阿拉伯之春就是
example of the vanity a Facebook to
虚荣心的一个众所周知的例子，Facebook 用来
connect activates but it's certainly not
连接 激活，但这肯定不是
the only example
in 2022 the platform is Ukraine's
2022 年唯一的例子，该平台是乌克兰
president zelenski's weapon of choice in
总统泽连斯基在
his information war with Russia that's
与俄罗斯的信息战中选择的武器，这就是
why Russia suffered to ban Facebook as
为什么俄罗斯在开始阅读乌克兰战争时就遭到禁止 Facebook 的原因
soon as it started reading its war in
Ukraine
but adoring fans see Zuckerberg
但崇拜的粉丝们看到扎克伯格
celebrate Facebook's positive influence
庆祝 Facebook 在世界上的积极影响，
in the world
it's not enough to just build powerful
仅仅打造强大的工具是不够的，
tools we need to make sure that they're
我们需要确保它们被
used for good and we will you know we've
用于善事，我们会的，你知道，我们已经
seen the metoo movement and the March
看到了 metoo 运动和
for our lives organized at least part on
为我们的生命而游行，至少部分组织在
Facebook but we also need to keep
Facebook，但我们还需要继续
building and bringing the world closer
建设，让世界更加紧密地联系
together
在一起。
years earlier and Facebook is emerging
几年前，Facebook 就已成为
as a key source of news for Americans
美国人在
deciding between Donald Trump and
唐纳德·特朗普和希拉里·克林顿之间做出选择的主要新闻来源。
Hillary Clinton
no no you're telling the enemy
不，不，你把
everything you want to do see you're
一切都告诉了敌人 你想看看 你
telling the enemy
告诉敌人
Checkers are turned up in turning up the
Checkers 正在提高
volume and really working hard I think
音量​​并真正努力工作，我认为
it really changed with the Trump
随着特朗普的当选，这种情况真的发生了变化，
election when people realize oh this
人们意识到这个
platform is not just a nice place for
平台不仅仅是一个让
you know grandmother to share pictures
祖母分享
of her bunny it's actually a place that
她的兔子照片的好地方 它实际上是一个
can be abused and can change the
可以被滥用并可以改变
political wins
政治胜利的地方，
I started to notice Facebook groups that
我开始注意到
were notionally associated with the
名义上与
Bernie Sanders campaign spreading hate
伯尼·桑德斯竞选活动有关的 Facebook 群组传播
speech about Hillary Clinton
针对希拉里·克林顿的仇恨言论，
and it was spreading in a way that
而且这种传播方式
suggested that somebody was paying to
暗示有人在付钱来
boost the stuff so I'm going wow
提高 这些东西让我惊讶，
people are using Facebook's ad tools to
人们正在使用 Facebook 的广告工具来
spreading hate speech disinformation and
传播仇恨言论、虚假信息和
conspiracy theories so I reached out to
阴谋论，所以我联系了
Marx Zuckerberg and Cheryl Sandberg
马克斯·扎克伯格和谢丽尔·桑德伯格，
because I thought that there was
因为我认为
something about Facebook that was
Facebook 上存在一些问题，
allowing Bad actors to harm innocent
允许坏人伤害无辜的
people and they said Roger thanks for
人 他们说，罗杰，谢谢你的
reaching out we disagree with you we do
联系，我们不同意你的观点，我们
not think there's a systemic problem
不认为这是一个系统性问题
and that was not a particularly
，他们的这个回应并不令人
surprising
意外，
response from them
Donald Trump won the campaign Facebook
唐纳德·特朗普赢得了竞选，Facebook
was the rails he wrote on he's still the
是他所写的铁轨，他仍然是
train
火车，
I believe Facebook 100 was the train
我相信 Facebook 100
tracks Trump's train drove on Clinton no
特朗普的火车行驶在铁轨上 克林顿
no failed her Russian reset in 2016 Brad
在 2016 年的俄罗斯重启计划中失败了，布拉德·
Pascale is in charge of putting millions
帕斯卡尔负责在 Facebook 上投放数百万条
of adverts promoting Trump on Facebook
特朗普的广告，
one of the ads we put out was Hillary
我们发布的其中一条广告是希拉里·
Clinton was Pac-Man
克林顿是吃豆人，
all the dots were emails
所有的点都是电子邮件，
the whole meme was her trying to eat up
整个模因都是她试图吃东西
all the emails before the FBI caught her
在联邦调查局抓到她之前，她就把所有的电子邮件都发了出去，
I thought that was clever we got a cease
我觉得这很聪明，我们得到了停止令，
and desist obviously for it no it was
显然这
not easy
并不容易。2016
2016 Facebook wanted clicks they needed
年，Facebook 想要点击量，他们需要
eyeballs money comes from more eyeballs
眼球，钱来自于更多的眼球，
more people click on stuff the more
点击的人越多，
money they make so if you made something
他们赚的钱就越多 所以如果你做了一件
was that clever tens of millions of
聪明的事情，数千
people would see that act do you really
万人会看到这个行为，你真的
need to ask Facebook was I think very
需要问 Facebook 吗？我认为
delighted that we were doing this
我们这样做非常高兴，
because millions of people started
因为数百万人开始
turning on Facebook every day to watch
每天打开 Facebook 观看
the president Trump more hours of it
特朗普总统 我花了几个小时，
more consumption more talking
消费更多，谈论更多，
I've always kind of took Zuckerberg as
我一直认为扎克伯格
very agnostic to politics
对政治非常中立。Facebook
some other Executives at Facebook took
的一些高管带
me to dinner and they're like wow we
我去吃饭，他们说，哇，我们
want you to do this on Facebook I looked
希望你在 Facebook 上做这件事，我看着
at them and I said I'm about to spend
他们说 我即将花费
the most money in history of of digital
历史上最多的钱 数字
advertising I said how much you think
广告，我说你认为
he'll Spin and I said upwards of 100
他会赚多少钱，我说
million dollars on your platform
在你的平台上会赚到 1 亿美元以上，
their mouths dropped
他们都惊呆了，
I think a lot of people would be pretty
我想很多人会很
excited to get 100 million dollars
高兴能赚到 1 亿美元，
yeah I think Facebook wanted that 100
是的，我认为 Facebook 想要那 1
million bucks Donald Trump will turn
亿美元 唐纳德·特朗普将在
Washington upside down day one the Trump
第一天就把华盛顿搞得天翻地覆，特朗普
campaign ended up spending under half
竞选团队最终花费的资金不到
that amount but still Millions more than
该金额的一半，但仍比克林顿多出数百万美元，
Clinton in response to Pascal's
以回应帕斯卡的
allegations Facebook said this
指控，Facebook 表示，这一
accusation falsely implies that we
指控错误地暗示我们
offered special treatment to Trump's
为特朗普的竞选活动提供了特殊待遇，
campaign when we didn't we offered
而我们并没有 我们
identical support to both campaigns
为两场竞选活动提供了相同的支持，
which spent a total of 81 million
dollars during that election the amount
在选举期间，我们总共花费了 8100 万美元，
of data Facebook had an understanding
Facebook 掌握的数据量之大，
and ability to change history who gets
以及改变选举历史的能力令人
elected was amazing
惊叹，
Brad Pascal is really clever he realizes
布拉德·帕斯卡非常聪明，他意识到
you could just Target each ad itself
你可以直接针对每个广告本身
into the people who you need right so
你需要的人，对吧，这样
you can just do people who are already
你就可以做那些已经
going to be susceptible to your message
容易受到你愤怒信息影响的人，
of outrage
in 2016 I was revolutionary politics
2016 年，我是革命政治家，
did I invent that idea no
我发明了这个想法，不，
but did I finally put it all together to
但我最终把它放在一起
change the course of a human history yes
改变了进程吗？ 人类历史是
2016 was a turning point I think when we
2016 我认为这是一个转折点，当我们
saw it happen that is when I think the
看到它发生的时候，我认为
world woke up to the power of the
世界才意识到 Facebook 的力量，
Facebook had Mark Zuckerberg can pretty
马克·扎克伯格可以
much do what he wants he's a capitalist
做他想做的事，他是一个资本家
and he is seeking to maximize profit and
，他寻求利润最大化，
so he seeks out opportunities to make
所以他寻求 抓住机遇，
sure his company will succeed and he
确保公司取得成功，不断
pushes the boundaries
突破界限。
by 2017
到 2017 年，
quarter of the people on Earth use
地球上四分之一的人使用
Facebook。
CEO Mark Zuckerberg is just 33.
首席执行官马克·扎克伯格只有 33 岁。
Zuckerberg's unique in his power in that
扎克伯格的独特之处在于
he controls the company in a way that
他能够以
these uh these other big Tech platforms
一种其他人无法想象的方式控制公司。 大型科技平台
there's not a single individual that
没有一个单独的个人
controls the company he has a unique
控制着公司，他拥有独特的
class of of shares and governance you
股份和治理结构，你
know I some people call him a dictator
知道，有些人称他为独裁者，
right he controls the company
他控制着公司，
the FBI later revealed that Russian
联邦调查局后来透露，俄罗斯
troll Farms spread misinformation on
巨魔农场在 Facebook 上散布错误信息
Facebook in support of trump
以支持
Zuckerberg had suspected but wouldn't
扎克伯格曾怀疑特朗普，但
admit it for eight months
八个月来一直不承认。
I eventually realized that you cannot
我最终意识到，你不能
trust these people
相信这些人，
and you know anyone who trusts them at
你知道，任何在这个时候相信他们的人都是
this point
is delusional I had a choice I could
妄想。我有一个选择，我要么
either
resume my retirement and leave it to
继续我的退休生活，要么把它留给
somebody else to deal with it
别人 其他处理
or I could
或者我可以把
take what I knew and see if I couldn't
我所知道的拿来，看看我是否不能
raise an alarm
发出警报，
and I decided to do the latter
我决定选择后者。
by 2018 the U.S Senate is holding
到 2018 年，美国参议院将要求
Zuckerberg to account for Facebook's
扎克伯格对 Facebook 的隐私问题负责
homs
today's hearing on Facebook's social
media privacy
and the use and abuse of data
。今天举行的 Facebook 社交媒体隐私听证会 数据的使用和滥用
公司，
but it's clear now that we didn't do
但现在很明显，我们没有采取
enough to prevent these tools from being
足够措施来防止这些工具被
used for harm as well and that goes for
用于危害，例如
fake news for foreign interference in
虚假新闻、外国干涉
elections and hate speech as well as
选举和仇恨言论等 以及
developers and data privacy
开发者和数据隐私
and it was my mistake and I'm sorry
，这是我的错误，我很抱歉，
when Mark Zuckerberg was called to
当马克·扎克伯格被叫到
Washington it was this incredible thing
华盛顿时，这是一件令人难以置信的事情，
that this CEO one of the most powerful
这个世界上最强大的公司之一的首席执行官
companies on the planet is having to
必须
come testify
来作证，
Senators questioned Zuckerberg about
参议员们质问扎克伯格关于
mounting scandals such as British firm
安装 英国
Cambridge analytica's illegal harvesting
剑桥分析公司非法收集
of 87 million Facebook users data
8700 万 Facebook 用户数据等丑闻
how can consumers
消费者如何
trust your company to be caretakers of
相信你的公司会保护
their most personal information what is
他们最私密的信息
Facebook doing to prevent foreign actors
Facebook 正在采取哪些措施防止外国势力
from interfering in U.S elections thank
干涉美国大选
you Senator this is one of my top
谢谢参议员 是我
priorities in 2018
2018 年的首要任务之一，
um is to get this right he you know
嗯，就是把这件事做好，你知道，他
clearly tried to answer questions and
显然试图回答问题，
then and then get out of town
然后离开城镇
I've heard many times the idea that
我多次听说
Facebook carries primarily about
Facebook 主要承载着
American about Western ideas some
美国和西方的思想 有些
countries are considered more important
国家被认为
than others Facebook was my second job
比其他国家更重要 Facebook 是我
out of grad school
研究生毕业后的第二份工作
I was on the fake engagement team which
我曾是 Insight Integrity 的虚假参与团队的一员，
was Insight Integrity which was
该团队
essentially the spam team
本质上是垃圾邮件团队，
whilst taking down spam Sophie uncovered
在删除垃圾邮件时 Sophie 发现了
thousands of fake accounts run by
数以千计的由
corrupt world leaders including in
腐败的世界领导人运营的虚假账户，其中包括 在
Honduras
洪都拉斯，
it was very obvious that the president
很明显
of Honduras was behind this that he was
洪都拉斯总统是幕后黑手，他大规模
manipulating the Honduran people on a
地操纵洪都拉斯人民。
grand scale
I found a number of cases in many other
我发现很多其他
countries but most notably in Azerbaijan
国家也有很多这样的案例，但最明显的是阿塞拜疆，这个国家太
is so Democratic that in 2013 they
民主了，2013 年他们
accidentally released deduction results
意外地公布了扣除额 结果
the day before the actual reduction
在实际削减的前一天，
the fake Facebook accounts belonged to a
这些虚假的 Facebook 账户属于一个被
regime accused of systematically
指控系统性
murdering opponents I was very naive at
谋杀反对者的政权，一开始我很天真，
the start I thought they were just I had
我以为他们只是我
found this that was great I would hand
发现了这一点，这很棒，我会把
it over to the right people they would
它交给合适的人，他们会
take care of it then I could go back to
然后我照顾它 可以回到
my life and patting my cats
我的生活，抚摸我的猫，
were they quickly found was that every
它们很快就被发现了，
time I submitted these we had the proper
每次我提交这些，我们都有适当的
channels they went into a black box
渠道，它们星期五进入一个黑匣子，
Friday where they were promptly ignored
在那里它们很快就被忽略了
I tried as best as I could to fix
我尽我所能去修复
Facebook from within
Facebook 内部，
and every time it didn't work I
每次都不奏效，我都会
escalated one step further I talked to a
进一步升级，我和一个
team and they didn't work so I talked to
团队谈过，他们没有奏效，所以我又和
the next team the next team I did
下一个团队谈了，下一个团队我确实
consider the confronting a market asking
考虑过面对市场，
him in front of the entire company why
在 整个公司为什么
we hadn't done anything about it my
我们没有对此采取任何行动我的
manager talked me out of it saying that
经理劝我放弃，说
it would be pretty confrontational and
这将非常具有对抗性，并且
it would probably get me fired I felt
可能会让我被解雇我
sometimes like the fate of a country was
有时感觉整个国家的命运都
resting on my shoulders
落在我的肩上
I never expected to have this much
我从未想过 承担了这么多的
responsibility
and I started losing sleep at night
我开始晚上失眠，
staying up until five in the morning and
熬夜到早上五点，一直
wondering and wondering and crying and
在想，一直在想，一直在哭，
do you want to stop no I'm fine I wasn't
你想停下来吗，不，我很好，我没有
doing it I was I wasn't doing an extra
这样做，我没有做额外的事情
extraordinary amount of pressure within
the company with no training without no
公司内部压力巨大，没有培训，没有
expertise
专业知识，
I was never I
我从来
I was never trying to make moral
没有试图做出道德
decisions of this white
决定，
one of Mark was Zuckerberg's great
马克的这个白人决定是 扎克伯格最了不起的
skills was convincing the people that
技能就是让人们相信，
his vision
他
of a global network was the most
对全球网络的愿景是任何
important thing anybody could do what I
人都能做到的最重要的事情。我
discovered was that Mark's idealism was
发现，马克的理想主义
并不担心
who might be harmed along the way it's
沿途受到伤害的人，
okay to harm other people
伤害别人是可以的
because our mission is that important a
因为我们的使命非常重要，这是一种
dangerous form of libertarianism that
危险的自由主义，
each of us is entitled to do whatever we
我们每个人都有权做任何我们
want without being responsible for the
想做的事情，而不必对后果负责。
consequences
外国
I feel like my life has had different
我觉得我的生活有不同的
chapters and so the Silicon Valley
篇章，所以硅谷
Chapter was a lot about inventing things
篇章对我来说意义重大
that had never been invented before
when I think about Mark he's laughing
当我想到马克时，他笑得很开心，
he's laughing so much and there's so
他总是那么
much lightness to him
轻松，
I do remember having so much admiration
我记得我非常钦佩
for the way he had a vision he knew what
他有远见，他知道
he wanted to say
自己想说什么，
but sometimes I look at
但有时 看看
how big Facebook is I think it hurts
Facebook 有多大，我觉得这很伤人，
because I don't really love the
因为我不太喜欢这家
direction the company's gone
公司的发展方向。
well Mr Zuckerberg you have a billion
扎克伯格先生，你有 10 亿
users and almost 50 000 employees and so
用户和近 5 万名员工，所以
you agree you have a responsibility to
你同意你有责任
remove harmful lies from your platform
消除有害的谎言。 你的平台
correct the infrastructure
in 2020 Zuckerberg again faces U.S
在2020年纠正基础设施扎克伯格再次面临美国
lawmakers amid accusations that Facebook
立法者的指控，指控Facebook
profited from covid-19 misinformation
从新冠病毒错误信息中获利
Congressman I think we have a
国会议员，我认为我们有
responsibility to uh to limit the spread
责任限制对人们
of of content that's going to be harmful
有害的内容的传播，
for people and also if if you I'd like
如果你 我
to add that I do not believe that we
想补充一点，我不认为我们
have any incentive to have this content
有任何动机
on our service people don't like that
在我们的服务上提供这些内容，人们不喜欢这些内容，
except that it is often the most
除非它往往是最
engaging it's the most it's it it brings
吸引人的，它带来
the most likes or it brings the most
最多的喜欢，或者它带来 最多的
activity which of course produces great
活动当然会产生巨大的
profit so you do have an incentive
利润，所以你确实有激励，
as CEOs of these large technology
因为这些大型科技公司的首席执行官
companies feel like they can do whatever
觉得他们可以为所欲为，
they want and are not accountable to
而不必对
anybody the conduct of Facebook has been
任何人负责，Facebook 的行为是
of all these tech companies the worst
所有这些科技公司中最糟糕的
让他对一些
most horrific consequences that is
最可怕的后果负责，这些后果是
driven by one objective massing greater
由一个目标驱动的，那就是积累越来越
and greater wealth and causing real harm
多的财富，
to our democracy and so I think that's
对我们的民主造成真正的伤害，所以我认为这
Behavior which is both immoral and
是不道德和
disgraceful and
可耻的行为，
worthy of contempt
值得鄙视。Facebook
Facebook has said that I was fired for
说我是 被解雇
anti-performing I've heard people say
反表演我听到有人说
that I was fired for retaliation
我因为报复而被解雇
on my final day at the company I stayed
在公司的最后一天我
up in an all night riding my Infamous
整晚都在玩我的臭名昭著的
memo
备忘录
it was intended to summarize the value
它旨在总结
of Facebook to address the harm
Facebook的价值以解决
associated with fake accounts
与之相关的危害 我很
it's sad that I have that on my hands
遗憾自己遇到了虚假账户，
they agreed it was terrible but they
他们也认为这很糟糕，但他们
didn't think it was it was necessarily
认为
worth Facebook's time or investment to
Facebook 不值得花时间或投资来
do anything about it
解决这个问题，
that is severe I would personally
我个人认为这很严重，
describe but at least I was testified
但至少我
before the European Parliament in the
在欧洲议会作证，在
British Parliament
英国议会作证，
the US Congress hasn't yet asked me to
美国国会还没有要求我
testify though I'm sure they're very
作证，尽管我确信他们
busy
很忙，
I haven't yet tried to get another job
我还没有尝试找另一份工作，
I spent most of my time at home patting
我大部分时间都呆在家里拍着
my cats these days
我的 如今的猫
Facebook have previously declined to
Facebook 此前拒绝就
comment on why Sophie Zhang was fired
Sophie Zhang 被解雇的原因发表评论
we sued Mark in 2004 it's been 20 years
我们在 2004 年起诉了马克 已经 20 年了
you know there is a lot to be said for
你知道，
letting bygones be bygones it's very
让过去的事过去有很多好处 很
easy to hate on Mark Zuckerberg
容易讨厌马克·扎克伯格，
and it's very easy to write the guy off
也很容易 把这个人
as a sociopathic robot
视为 反社会机器人，
but his wife had multiple miscarriages
但他的妻子多次流产，
he has two girls and he's and he's been
他有两个女儿，他一直是
on the receiving end of massively
大量
negative press I think he's been humbled
负面新闻的受害者，我认为他因此而感到惭愧，
by that why do you think so many people
你认为为什么这么多人
dislike you
不喜欢你，
some even hate you
甚至有人讨厌你，
well I mean it's not great
我的意思是，事实并非如此 很好
um but but I I mean look if I wanted
，但是我的意思是，如果我想让
people to think positively about me as a
人们对我这个人有积极的看法，
person
I don't know I'm not sure if you go
我不知道，我不确定你是否要
build a company
for my own psychology the way that I try
为我自己的心理学建立一个公司，我尝试
to manage this stuff is I wake up in the
管理这些东西的方式是 我早上醒来
morning and you get like whatever emails
，就会收到很多电子邮件，
you have often in there there's a fair
里面有
amount of bad news
很多坏消息，
it's almost like getting punched
when I see him vilified so one-sidedly
当我看到他被如此片面地诽谤时，我感觉就像被打了一拳，
it hurts
when people just say what he's done
当人们说他做错了什么时，我很伤心。
that's wrong they're missing
'我们缺少
a human
一个人
I don't think of Mark as perfect it's
我不认为马克是完美的，
just his choices affect a lot more
只是他的选择
people than most of our choices and so
比我们大多数人的选择影响了更多的人，所以
the responsibility on him is great
他肩负着重大的责任
Zuckerberg has been working to improve
扎克伯格一直在努力提高
his reputation and secure his legacy
自己的声誉，确保他的
we all want our children to live in a
我们都希望拥有的遗产 我们的孩子生活在一个
better world so we started asking can we
更好的世界，所以我们开始问，我们能否
cure all diseases in our children's
在孩子的一生中治愈所有疾病，
lifetime
we think so
我们认为是的，
Zuckerberg is rebranding as a
扎克伯格正在重新塑造自己，成为一名
philanthropist and pledging to give away
慈善家，并承诺
45 billion dollars through his
通过他的慈善基金会捐赠 450 亿美元，
charitable Foundation
I love her
if you study people like Mark Zuckerberg
如果你研究像她这样的人，我爱她 马克·扎克伯格
the last few centuries
在过去的几个世纪里，
um you know at some point philanthropy
你知道，慈善事业
tries to rewrite their image in death
试图在死亡和遗产中重塑他们的形象，
and Legacy
um and you know Mark tried to I think
你知道马克试图在
shape His Image early I don't think we
早期塑造他的形象，我认为我们现在还不
know what his legacy will be at this
知道他的遗产会是什么
point today we're going to talk about
今天，我们将讨论
the metaverse
元宇宙，
I want to share what we imagine is
我想分享我们想象中
possible the experiences you'll have the
可能发生的事情，
creative economy will all build and the
创意经济将构建哪些体验，以及
technology that needs to be invented
需要
amid great Fanfare 2021 saw Zuckerberg's
在盛大的欢呼声中发明哪些技术。2021 年，扎克伯格
take Facebook's future on an ambitious
将 Facebook 的未来置于 雄心勃勃的
virtual reality experience
虚拟现实体验
whoa we're floating in space who made
哇我们漂浮在太空中谁创造了
this place it's awesome right it's from
这个地方太棒了吧这是来自
the Creator Sacrament vision is that
造物主圣礼的愿景是
we're going to create an entire
我们将创造一个完整的
ecosystem that people are going to live
生态系统人们将生活
in as an alternative to living in the
在其中而不是生活在
real world
现实世界，
I mean that is an incredibly dystopian
我的意思是，这是一个令人难以置信的反乌托邦
Vision
愿景，
the problem we have with Facebook today
我们今天在 Facebook 上遇到的问题
is that through the data they already
是，通过他们已经
have on you Facebook is able to
掌握的你的数据，Facebook 能够在
manipulate your behavior without your
你不知情的情况下操纵你的行为，
knowledge in the metaverse they're going
在元宇宙中，他们将
to control everything
控制一切，
monitor your pulse they're going to be
监控你的 脉搏他们将
able to monitor your reaction every
能够监控你的反应，每一
single thing and people should run not
件事，人们应该跑而不是
walk to get away from
走，以远离
people are running away in recent months
人们在最近几个月逃跑
Facebook stock price fell by nearly 700
Facebook股价下跌近7000
billion dollars and the company
亿美元，该公司
announced it's laying off 11
宣布裁员11000人
000 people but I think all in all he's
但我认为总的来说，他
managed to build an incredibly large
成功地建立了一个非常庞大的
Global organization that
全球组织，这
has become sort of part of the plumbing
已经成为我们沟通渠道的一部分，
of how we communicate
and no one can take that away from him
没有人能从他身上夺走这一点，
I mean even if he quit he said you know
我的意思是，即使他辞职，他说你知道
I'm turning off Facebook today I'm done
我 今天我要关掉 Facebook 了，我做完了，
everyone go home you know he has changed
大家回家吧，你知道他改变了
the world and so I think that's more
世界，所以我认为这
meaningful to him than popularity
对他来说比受欢迎程度更有意义，
is that his biggest impact is still
他最大的影响还在
ahead of us
我们前面，
谢谢你们，
this is the original sign that I made
这是我做的原始标志
for amazon.com blue spray paint on white
亚马逊蓝色喷漆在白色
poster board the footage of the early
海报板上早期
Jeff Bezos with the amazon.com spray
杰夫·贝佐斯的镜头 amazon.com
painted on the wall shows this person
墙上的喷漆显示了这个人，
who looks completely different than what
他看起来与今天的男人完全不同，
the man looks like today one of the
people I really like Thomas Edison
我非常喜欢的人之一托马斯·爱迪生，
here's a model of his original light
这是他最初的灯泡的模型，
bulb he's famous for saying one's one
他因说一个人的
percent inspiration 99 perspiration
百分之一的灵感99的汗水而闻名
[ 笑声]
just this nerdy guy in this Scrappy
只是这个 Scrappy 公司里的书呆子，
but decades later when you think about
但几十年后，当你想到
the scale and the power Jeff Bezos has
杰夫·贝佐斯的规模和权力时，你会发现
it's enormous and I don't think we've
这是巨大的，我认为我们
ever seen that in humanity his end goal
从未见过在人类中，他的最终目标
is not the money but his place in
不是金钱，而是他的
history
like he wakes up in the morning and he
就像他早上醒来时
thinks you know I'm king of Earth
认为你知道我是地球之王，
and he has now become a king
而他现在已经成为国王一样。
the transformation of Jeff Bezos has
杰夫·贝佐斯的转变
been extraordinary
非同寻常。
fazos has become a caricature of what
fazos 已经成为了它的漫画
it's going to be worth 200 billion
价值将达到 2000 亿
blast off into space
升入太空
a tabloid divorce
小报离婚
Jeff's ambition was to be number one
杰夫的野心是成为第一
power reveals who you really are and he
权力 揭示了你的真实身份，他
revealed himself as somebody who was
暴露了自己是一个
extremely ruthless why on Earth would
极其无情的人 为什么
they compare your company to a drug
他们会把你的公司比作
dealer I completely disagree with that
毒贩 我完全不同意这种
characterization
说法，
if Jeff Bezos were here right now I'd
如果杰夫·贝佐斯现在就在这里，我会
say what's the matter with you
说你怎么了
you're raised to have this American
你从小就被灌输美国
Dream
梦，
you go to work you work hard
你去工作，你努力工作，有
become rich one day and then
一天变得富有，然后
you live this lavish lifestyle
你过着这样的生活 奢侈的生活方式，
but then you realize that's just not
但后来你意识到那根本不是
true
真的
I have twins and one boy one girl
我有一对双胞胎，一个男孩一个女孩，
they're nine years old now but uh at the
他们现在九岁了，但
time they were small
那时他们还小，
I wasn't making that much money so I
我赚的钱不多，所以我
have an opportunity at Amazon that was
有机会 亚马逊
more convenient for me and my family
对我和我的家人来说更方便，
my name is Chris Smalls
我的名字是克里斯·斯莫尔斯，
I worked at Amazon for nearly five years
我在亚马逊工作了近五年，
I worked hard I promoted up in less than
我努力工作，不到一年我就晋升
a year to an assistant manager my job
为助理经理，我的工作
required to pick the customers items in
要求及时挑选客户的物品
a timely manner at a rate at about 400
items an hour
these warehouses hold anywhere between
这些仓库每小时处理大约 400 件物品，容纳
three to six thousand people
3 到 6 千人，
it was very stressful on your body
这对你的身体和精神都有很大的压力，
physically and of course mentally as
well
see good people get fired for no reason
看到优秀的人无缘无故被解雇，
I see good people quit for no reason
看到优秀的人无缘无故辞职 我
I've seen a lot of injuries
见过很多受伤的情况，
I always stood with the workers at entry
我总是和基层工人站在​​一起，
level I think management saw that as a
我认为管理层认为 一个
threat
威胁，
but I'm not going to allow this company
但我不会允许这家公司
to just crush me and get away with it
打败我并逃脱惩罚。
Amazon is you know one of the powerful
亚马逊是现代历史上最强大的实体之一。
entities of modern day history
my message to Jeff Bezos is simple it's
我对杰夫·贝佐斯的信息很简单，这
going to be Amazon versus the people
将是亚马逊与当今人民的对决
today Amazon is one of the biggest
亚马逊是
companies in the world giving Jeff Bezos
世界上最大的公司之一，为杰夫·贝佐斯带来了
a Fortune of over a hundred and twenty
超过一千两百亿美元的财富，
billion dollars
he's currently the third richest man on
他目前是世界上第三大富豪，
earth
Elliot thank you very much
艾略特，非常感谢，
you are Captain of industry amazon.com
你是行业领袖，亚马逊，
private space flight with blue origin
蓝色起源的私人太空飞行
The Washington Post levels of uh you
华盛顿邮报的
know Fame and wealth that are hard to
名气和财富水平很难
comprehend one thing what would you say
理解，有一件事，你会说
is your favorite part of having me as a
你最喜欢的部分是什么，因为我是一个
little brother
弟弟
Jeff did an interview with his brother
杰夫对他的兄弟马克进行了一次采访
Mark and this was the most in-depth
，这是最深入的
revealing personal
揭露
talk that I've ever seen Jeff do when I
我见过杰夫和我哥哥在一起时，我从未见过他如此亲切地交谈，
am with my brother I just laugh
我只是
continuously and his brother is not
不停地笑，而他的哥哥也
afraid to to take the piss out of him as
不怕取笑他，因为
I've gone through and taken the liberty
我经历过，并且擅自
of pulling together a bunch of family
召集了一堆 家庭
photos Mark wasn't
照片 马克没有
sharing an embarrassing childhood photo
分享一张尴尬的童年照片，
this is what I grew up with
这是我成长过程中的照片
His Lady Killers chicks love that they
Lady Killers 的女孩们很喜欢，她们
love that that we were very successful
喜欢我们
in high school
in Albuquerque New Mexico my mother was
在新墨西哥州阿尔伯克基市的高中非常成功，我妈妈
pregnant with me in high school
在高中时就怀了我
and believe me in 1964 it was not cool
，相信我，在 1964 年，高中时怀孕可不是什么酷事，
to be a pregnant to be pregnant in high
school
as biological father disappeared when he
因为生理原因 他三岁时父亲就失踪了，
was the age of three
his mom remarried and I would say the
他的母亲再婚了，我想说
rest of his childhood was somewhat
他童年的其余时间过得相当
conventional
传统，
my dad's name is Miguel
我爸爸叫米格尔，
he adopted me when I was four
他在我四岁时收养了我，
he was 16 when he came to the U.S from
他 16 岁时独自从古巴来到美国。
Cuba by himself
these hard-working resourceful and
勤奋、机智、
loving people made me who I am
有爱心的人成就了今天的我
In Loving photos across his social media
Bezos proudly displays his family and
贝佐斯在社交媒体上发布充满爱意的照片，自豪地展示了他的家庭和
idyllic childhood Jeff values
田园诗般的童年 杰夫看重机智，
resourcefulness he used to spend his
他曾经
Summers on his grandfather's Ranch in
在南德克萨斯州祖父的牧场度过夏天，
South Texas
he worked at McDonald's he actually
他曾在麦当劳工作，他实际上
perfected the art of cracking an egg
已经完善了 用一只手打鸡蛋的艺术，
with one hand that's actually very
这其实很像
bezos-like he will study something and
贝佐斯，他会研究一些东西，然后
he he optimizes for it
对其进行优化，
the gifted student attended Princeton
这位天才学生于 2009 年末在普林斯顿大学
graduating with electrical engineering
获得电气工程
and computer science degrees
和计算机科学学位
in the late 80s he went to Wall Street
80 年代，他去了华尔街，
then he rose the ranks quite highly he
然后升职很高，
worked at a quantitative hedge fund
在一家量化对冲基金工作，
yet Bezos was unlucky in love as his
然而贝佐斯在爱情方面却不幸，因为他的
brother forced him to admit in this
哥哥强迫他在这次
surprisingly candid interview he can't
出人意料的坦诚采访中承认，他无法
hide from his brother
对哥哥隐瞒，
brother knows everything I decided I
哥哥知道我的一切 决定
wanted to get married and I had all my
结婚，我的
friends setting me up and I went on
朋友都帮我安排了，我参加了
dozens of blind dates and it turned out
几十次相亲，结果
I kept meeting people who were
我遇到的都是
professional blind daters and I sort of
专业相亲的人，我差不多
became a professional blind Dater
成了一名专业相亲者
[音乐]，
that changed when Bezos met his wife
这改变了 结婚一年后，贝佐斯遇到了妻子
aspiring novelist Mackenzie Tuttle
麦肯齐·塔特尔，她是一名有抱负的小说家。
a year after their wedding Bezos made a
贝佐斯做出了一个
big decision and he discovered that this
重大决定，他发现这个
thing called the World Wide Web was
叫做万维网的东西正在
growing at an exponential pace and very
以指数级的速度增长，
kind of rational he started to think
他开始非常理性地思考，
about what new businesses could you
新的业务可以做什么 你
start I mean this was 1993 when he
开始，我的意思是这是 1993 年，当时他
uprooted his life and he actually ended
放弃了原来的生活，最终和
up driving across the country with his
wife
妻子一起开车穿越全国
the couple headed for Seattle a hub for
这对夫妇前往西雅图，那里是
technology and the birthplace of
科技中心，也是
companies like Microsoft
微软等公司的诞生地，
they set up in this Suburban garage
他们在郊区的车库里成立了
Heather who are you I'm Jeff Bezos and
希瑟，你是谁？我是杰夫·贝佐斯，
what is your claim to fame I'm the
你为什么出名？我是
founder of amazon.com and I picked books
亚马逊的创始人，随着互联网的爆炸式增长，我选择书籍
as the first best product I saw online
作为我在网上看到的第一个最好的产品。
as the internet exploded bezos's online
贝佐斯的网上
Bookshop grew quickly
书店发展迅速，
this news report was able to capture the
这则新闻报道 能够捕捉
geeky Founders business Acumen the
创始人的商业敏锐度，该
company claims to be the biggest
公司声称是
Bookshop on Earth what makes us
世界上最大的书店，我们
different is vast selection convenience
与众不同之处在于
we deliver right to the desktop and also
我们直接在桌面上提供广泛的选择便利，而且
the fact that we're the broadest
我们在推出
Discounters in the world four years
四年后已成为世界上最广泛的折扣店
after launch Bezos earned his first
贝佐斯赚了他的第一个
billion
十亿，
but what got this documentary's
但这部纪录片真正吸引人们
attention was his big personality
注意的是他的大个性，
you generally hear him before you see
你通常会在看到他之前听到他的名字，
him
他是
a billionaire Jeff Bezos no I've heard a
亿万富翁杰夫·贝佐斯不，我听说过
lot about your desk it's a door with
很多关于你的办公桌的事情，它是一扇
four by fours
四乘四的门，
come on
来吧，
this flattering interview betrayed him
这个奉承的采访背叛了 他
as a goofy guy who'd made it big what
是一个愚蠢的人，他取得了巨大的成就，
are these things on the floor uh well
地板上这些东西是什么，呃，
these are these are you know
这些是
sticky balls remember this man is a
粘球，记住这个人是
Titan of our time a giant the report
我们这个时代的泰坦，一个巨人，这份报告
breathlessly dubbed Bezos a tech Titan
气喘吁吁地称贝佐斯为科技泰坦
at just 35 years old
35 年来，
the media have always had perpetuated
媒体一直将
this image of Jeff Bezos as this kind of
杰夫·贝佐斯塑造成一个卖书的傻瓜形象，
goofy guy selling books
but it really misses so much of the
但这实际上忽略了
picture
Jeff Bezos comes from Wall Street he's
杰夫·贝佐斯的很多形象，他来自华尔街，他
built this Empire to make a whole lot of
建立了这个帝国，赚了很多
money he had that in mind all along
钱。
杰夫的野心一直是第一，他没有第二的想法。1999
there was no being number two
in 1999 when I first met Jeff I was
年，当我第一次见到杰夫时，我
extremely intimidated because of his
被他的才智吓到了。
intellect
come on up I'm gonna introduce this is
来吧，我要介绍一下，
this is Robert Rob you're an alum
这是罗伯特·罗伯，你是 校友，
and uh Robert's been with us for quite a
呃罗伯特和我们在一起有一段
while how long have you been
时间了，你来多久了，
three and a half years three and a half
三年半，
years we've been to Japan together we've
三年半，我们一起去过日本，我们一起
been through several trials together
经历了几次考验，
okay thank you uh Jeff uh
好的，谢谢呃杰夫呃
hello everybody
大家好
this unique footage of a university
这段独特的大学
lecture was able to capture the
讲座录像捕捉到了
closeness of Bezos and his Protege
贝佐斯和他的门徒之间的亲密关系，
hinting at their vision for Amazon's
暗示了他们对亚马逊
future so we wanted to
未来的愿景，所以我们想
define a product and that product is the
定义一个产品，这个产品就是
ability to
create your own store on your own
在自己的网站上创建自己的商店的能力。
website Jeff was an amazing innovator a
杰夫是一个 惊人的 创新者，
有远见的人，
it was his laugh it's what endears him
正是他的笑声，让他赢得了
to a lot of people
很多人的喜爱，
but once he's done laughing
但是一旦他笑完了，
and you're being analyzed
你开始被分析，
it can be a scary experience
这可能是一个可怕的经历，
Bezos had a reputation of being
贝佐斯以
intimidating staring down employees in
令人生畏而闻名，在会议上盯着员工看，
meetings
there are points in time where he's just
有时 他就像
like
[音乐]一样，
and he just stops
然后就停下来，
it could be intimidating
这可能会让人感到害怕
and I think that there is a a certain
，我认为人们会
amount of realizing this person's
意识到这个人的
different I will always remember from a
不同，我会永远记住，
meeting
if you happen to say the wrong thing
如果你碰巧在会议上说错了话，
like this particular person did
就像这个人说的一样
he would stare them in the eye and say
会盯着他们的眼睛说，
this is a tough problem we just need to
这是一个难题，我们只需要用
apply human intelligence to it
人类的智慧来解决它，
and it's a subtlety to actually say that
而说
you weren't intelligent enough to be the
你不够聪明，无法
person to actually tackle that problem
真正解决这个问题，
weeks later that person might not be in
几周后，那个人可能会 不再在
the company anymore
公司了，
sounds quite darwinian it is very
听起来很达尔文主义，很
darwinian
达尔文主义，
he is a Relentless operator and he will
他是一个坚持不懈的经营者，他会
sort of do anything to make his company
做任何事情来使他的公司
successful so whether he's smart or
成功，所以无论他是否聪明，或者
seems nice when you first meet him sure
当你第一次见到他时看起来不错，
but like you know power reveals who you
但你知道权力揭示了谁 你
really are and he revealed himself as
真的是 他透露自己是一个
somebody who was extremely ruthless
极其无情的人
easy for almost anything to occur
几乎任何事情都可能发生，
even if we've scraped the sky we can be
即使我们已经触及天空，我们也可以成为
Rebel
叛军原爆
Ground Zero is it possible to get lower
点，有可能更低吗，
not a lot of for-profit presses publish
没有多少营利性出版社出版
poetry
诗歌
when we started the company in 2001 we
我们在 2001 年创办了这家公司，我们
were the top selling poetry book of the
是年度最畅销的诗集，
year
my name is Dennis Johnson I'm the
我的名字是 Dennis Johnson，我是
co-publisher of Melville house
Melville house 出版社的联合出版人，
publishing
we sold books to Amazon the way we would
我们以
sell books to any account
向任何账户销售书籍的方式向亚马逊销售书籍，这些
they were seen as The Cutting Edge of
书籍被视为 零售业的前沿，
retail
but the precise problem of modern
但现代出版业的确切问题
publishing is that it is a very
是，它是一个非常
traditional business being confronted by
传统的行业，正面临着
radical change
根本性的变革，
that radical change was Jeff Bezos
这种根本性的变革是杰夫·贝佐斯，
he shook up publishing by pioneering the
他通过开创电子书震撼了出版业，使数
electronic book whereby millions of
百万
titles could be accessed instantly
本书可以立即访问
Amazon brought a lot of good things that
亚马逊带来的 很多
we almost take for granted right now
我们现在几乎认为理所当然的好事，
like the idea that any book is available
比如任何书都可以买到
and not out of print is pretty
而且不会绝版的想法都是相当
remarkable
了不起的。
it's funny to think that the work that
想想
we did was so groundbreaking and I'm
我们所做的工作是如此具有开创性，真是有趣，我
really proud of that
真的 我很自豪
my name is John Reilly and I work at
我的名字是 John Reilly，我在
Amazon for three years
亚马逊工作了三年
Jeff definitely feels like he's changing
Jeff 绝对感觉他正在改变
the world and that drive really gets
世界，这种动力真的让
people excited and they really want to
人们兴奋不已，他们真的想
be a part of it
成为其中的一部分，
let's welcome the biggest kid in the
让我们欢迎房间里最大的孩子
room CEO of Amazon Mr Jeff Bezos
亚马逊首席执行官杰夫·贝佐斯先生
welcome everybody
欢迎大家，
it's great to have you here we're here
很高兴你们能来这里 我们今天在这里
today to celebrate kids we're here today
庆祝孩子们，我们今天在这里
to celebrate innovation
庆祝创新
and we're here to celebrate the
，我们在这里庆祝
combination of those two things
这两件事的结合
toys
玩具，
and we're here today to have some fun
我们今天在这里玩得开心
his long-term goal is for Amazon to be
他的长期目标是让亚马逊成为
the store where you buy everything at
Amazon gradually that's becoming more
亚马逊商店正在成为
and more Our Lives
我们生活中越来越重要的组成部分，
if we look back say 10 years go to the
如果我们回顾过去十年，去
store to get the things that you want
商店买你想要的东西，
now you have the ability to have
现在你有能力让
somebody else bring it to your house
别人把它送到你家，
I sort of jokingly refer to that as the
开玩笑地称之为对
amazonification of expectations
期望的亚马逊化，
if it is going to show up in my house in
如果两天后它就会出现在我家，
two days I don't want it
我就不会想要它，
one good question is whether Jeff Bezos
一个好问题是杰夫·贝佐斯是否
has changed the world
改变了世界，
the answer is obviously yes
from a consumer perspective Jeff clearly
从消费者的角度来看，答案显然是肯定的 杰夫显然
has changed the world by having changed
改变了世界，他改变了
the way a billion people think about
十亿人
buying stuff
购买东西的想法，
critics say that Bezos built his Empire
批评者说 贝佐斯在 2000 年代中期
by being a ruthless businessman
通过成为一名无情的商人建立了他的帝国，
back in the mid-2000s he set out to
他开始
squeeze the book industry
挤压图书行业，
petos came in into a meeting with a lot
皮托斯参加了
of his book Executives and basically
他的许多图书高管的会议，基本上
said we need to negotiate with these
说我们需要与
these Publishers and booksellers much
这些出版商和书商进行谈判
more harshly
更严厉的是，
publisher Dennis Johnson had had a
出版商丹尼斯·约翰逊
textbook deal with Amazon
与亚马逊签订了教科书协议，
they get a certain discount and then
他们可以获得一定的折扣，然后
it's their book and if they don't sell
这是他们的书，如果他们不卖，
it they can return it to us and it was
他们可以把书退还给我们，这只是
just kind of standard deals
the first time we became aware of the
我们第一次意识到的标准交易
danger the Amazon posed was when we were
亚马逊带来的危险之一是，
called by our distributor who said he
我们的经销商打电话给我们，说他
had had a meeting with Amazon to discuss
已经和亚马逊开会讨论
the next year's contract and it was like
明年的合同，就像
having dinner with the Godfather he said
和教父共进晚餐一样，他说
they want four percent of sales
他们想要 4% 的销售额，
they called it marketing costs but
他们称之为营销 成本，但那
that's bogus I had a very Brooklyn guy
是假的，我有一个非常布鲁克林人的
kind of reaction which was [\h__\h] you
反应，那就是操你，你
bring it on and I thought I'm going to
来吧，我想我会
stand up for this you don't get to
站出来，你别
strong arm me and I went to the media
强迫我，我去了媒体，
public we paid the price they removed
公众，我们 付出代价后，他们就把
our books from the website
我们的书从网站上撤了下来，
as one reporter said to me I was the
正如一位记者所说 我是
only one foolish enough to go on the
唯一一个愚蠢到公开表示自己
record
why were people afraid well it's a
害怕的人，这是一家
thuggish company isn't it
暴力公司，不是吗？
in response to allegations of
针对有关
intimidating behavior in order to
通过恐吓行为
increase fees
提高费用的指控，
Amazon has previously said that they
亚马逊此前曾表示
disagree with this account
不同意这种做法 当时
we actually had a kind of a
我们在美国书展期间发生了一场
confrontation around the time of what
冲突，
was then Book Expo America
and two young men in black suits came up
两个穿着黑色西装的年轻人走到
to me and said you Johnson
我面前，说你约翰逊
and I said who are you guys and I looked
，我说你们是谁，我看了看
at their name tags and they were both
他们的名牌，他们 都是
from Amazon and they said when are you
亚马逊的，他们说你什么时候才能
going to get with the program
加入这个项目
and I thought they were kidding you know
，我以为他们在开玩笑，
so I laughed
所以我笑了，
and then I realized they weren't kidding
然后我意识到他们不是在开玩笑
and I said you want to leave now and
，我说你想现在就离开，
they did
他们做了
what's the gazelle project Jeff Bezos
什么瞪羚 项目杰夫·贝佐斯
instructed his staff to think of
指示他的员工将
independent Publishers like Melville
梅尔维尔出版社等独立出版商
house as wounded gazelles and his people
视为受伤的瞪羚，而他的人则
were the cheetahs
是猎豹，
it tells you a lot about the company
这告诉了你很多关于公司的信息，
doesn't it they think that we are their
不是吗他们认为我们是他们的
victims
受害者
Bezos later said he didn't recall the
贝佐斯后来说他不记得
comment but his relationship with the
评论但他与书的关系
book industry was acrimonious
行业充满敌意，
I think Jeff Bezos looked at that
我认为杰夫·贝佐斯看着这个
industry and said I'm fighter I can take
行业说，我是一个斗士，我可以接管
them
他们，
it was his way or you were you're out
这是他的方式，否则你就出局了
over the coming years Amazon would go on
在未来几年，亚马逊将继续
to sell thousands of different products
销售数千种不同的产品
Bezos dramatically increased the fees it
贝佐斯 大幅增加了
took from most small businesses
对大多数小企业收取的费用，
today that's up to thirty four dollars
这意味着去年第三方卖家每赚 100 美元，就需要支付 34 美元的费用，
of every hundred dollars that a third
party seller makes
last year Amazon took in 121 billion
亚马逊收取了 1210 亿
dollars in fees this is extraordinary
美元的费用，这太不可思议了，
excuse me it's my mother
对不起，这是我的妈妈，
what's up
these pop sockets do make me want to
这些插座怎么了 让我想
dance they make me want to dance too Mom
跳舞，他们也让我想跳舞妈妈
I'm David Barnett the CEO and founder of
我是 David Barnett，Pop sockets 的首席执行官兼创始人，
Pop sockets
is a company that makes mobile
这是一家
accessories
for most small businesses it's taken as
为大多数小型企业生产移动配件的公司，
a given that you need to sell on Amazon
你需要销售 在亚马逊，
because of the dominance of their
由于其市场主导地位，
Marketplace
you have to be very careful with Amazon
你必须非常小心，
they've got all the power
他们拥有所有的权力，
there were a number of factors in our
我们
decision to leave the relationship
决定结束与亚马逊的合作关系有很多因素，其中
one did have to do with counterfeits it
一个与假冒产品有关，这
was a painful painful experience seeing
是一次痛苦的经历 看到
literally thousands of listings of for
成千上万的
fake products and having Amazon do
假冒商品列表，亚马逊
little to stop these listings from
popping up
after maybe a year of this Amazon
经过大约一年的时间，亚马逊
finally agreed to verify the
终于同意验证
authenticity of products being listed on
our our product pages in exchange for
我们产品页面上列出的产品的真实性，以换取
roughly two million dollars of marketing
大约两百万美元的营销
funds
资金，
it's illegal to sell pick product on the
在市场上销售精选产品是违法的
marketplace in the first place but I was
首先，但我已经到了
at breaking point so my honest reaction
崩溃的边缘，所以我的真实反应
was great it's I will spend two million
是，我会花两百万
dollars to eliminate a far worse problem
美元来消除一个更严重的问题，
but I'm tired of the strong arming I'm
但我已经厌倦了这种强力的胁迫，我
tired of the bullying veiled or not
厌倦了这种隐晦或不
veiled threats so we triggered a clause
隐晦的威胁，所以 我们触发了
in our agreement with them
与他们的协议中的一项条款，
off to Bonnet tried to negotiate better
Bonnet 试图与亚马逊谈判更好的条款，
terms with Amazon he says they
他说他们
retaliated
进行了报复，
they removed all the listings over the
他们在接下来的一年里删除了所有的商品，
course of the next year lost roughly 10
million dollars in sales on the Amazon
在亚马逊平台上损失了大约 1000 万美元的销售额，流行
platform what happened to pop sockets is
音乐发生了什么 sockets
absolutely Amazon's Playbook they go
绝对是亚马逊的策略，他们
around these companies that are really
绕过那些真正
dependent on them and say
依赖他们的公司，说
yeah you're going to have to pay up and
是的，你必须付钱，
if you don't pay up
如果你不付钱，
we're going to cut you off you're going
我们就会切断你的供应，你就会
to lose most of your Revenue
失去 你的大部分收入都来自于
the following myth of a kind of Lone
以下神话：一个孤独的
genius who came along and had an idea
天才出现了，并且拥有 想法
and changed everything
和改变一切
really misses the very predatory and
真的错过了掠夺性和
monopolistic strategy that has always
垄断战略，一直
been part of Amazon
是亚马逊的一部分
's control over commerce gives it a
对商业的控制让它能够
position to pick the winners and losers
选择商业的赢家和输家，
of business usually it picks itself
通常它会选择自己
January 2019
2019年1月
was this remarkable moment
是这个非凡的时刻
in the life and the image of Jeff Bezos
杰夫·贝佐斯的生活和形象，
he and his wife at the time Mackenzie
他和当时的妻子麦肯齐
sent out a tweet
发了一条推文，
announcing that they have agreed after
宣布他们在
25 years of marriage to divorce
结婚 25 年后同意离婚
and it was a shock because he had really
，这令人震惊，因为他真的
cultivated an image as a devoted husband
树立了一个忠诚丈夫的形象
as a family man
家庭男人，
then the next day things got actually
然后第二天事情变得
even stranger
更加奇怪
[音乐]《
The National Enquirer divulged that
国家询问报》透露，
Bezos actually had been seeing a woman
贝佐斯实际上一直在和一个
named Lauren Sanchez
叫劳伦·桑切斯的女人约会，
it was quite salacious the pair had been
这很淫秽，两人已经
seeing each other for many months
约会好几个月了，
here he was kind of leading an alternate
他有点像领导一个 另一种
生活，
they played every angle and tried to
他们从各个角度试图让
embarrass spaces
空间感到尴尬，
they had actual text messages and that
他们有真正的短信，这
was the real incendiary piece of it
是真正煽动性的部分，
I want to breathe you in I want to hold
我想呼吸你的空气，我想紧紧拥抱
you tight I love you I'm in love with
你，我爱你，我爱上
you
你了，
it's kind of sweet when you think about
这是一种 想想看，这很甜蜜
it
and frankly it was you know I think
，坦率地说，我认为这很
unfortunate and kind of embarrassing
不幸，也有点令人尴尬，
the affair took a turn when Bezos
当贝索斯
published National inquiry emails
公布国家调查电子邮件，
alleging they had yet more material on
声称他们有更多关于他的材料时，事情发生了转折，
the really explosive threat
真正爆炸性的威胁
was that the Inquirer had what they were
是《问询报》有他们想要的东西
calling euphemistically a below the belt
委婉地称这是一张不雅
selfie
自拍照片，
and the editor has seemed to be
而编辑似乎在
threatening that he had it and that he
威胁说他有这张照片，他
would publish it
会把它发表出来。
so the medium post that he wrote
所以他在 Medium 上发帖说他写了
a remarkable essay
一篇了不起的文章，
is basically saying these guys are
基本上是在说这些家伙在
extorting me
敲诈我
and he really turned the tables on them
，他真的 扭转局势，
and erased the question how did they get
并消除了他们如何得到它们的问题，
had bezos's phone been hacked
如果贝佐斯的手机被黑客入侵
and Sanchez's phone been hacked
，桑切斯的手机被黑客入侵，
it was a great mystery
这是一个巨大的谜团，
Jeffrey is the possibility that it was
杰弗里有可能是
an international conspiracy that maybe
一个国际阴谋，也许是
the Trump Administration or the
特朗普政府或
government of Saudi Arabia had provided
沙特阿拉伯政府 向《
the information to the National Enquirer
国家询问报》提供信息
Bezos was by now the owner of the
贝佐斯现在是《
Washington Post newspaper which was key
华盛顿邮报》的老板，这是
to his theories
他理论的关键，
the post had been punching Trump in the
face since the moment he took office and
自从特朗普上任以来，邮报一直在打他的脸，
so there was a lot of enmity there so
所以有很多 那里的敌意让
Bezos suggested that somehow The
贝索斯认为《
National Enquirer was doing Trump's
国家询问报》在某种程度上是在执行特朗普的
bidding punched back at all the critical
命令，他回击了所有的批评性
coverage
报道，
but in the end Bezos came to a very
但最终贝索斯得出了一个
different conclusion of who was
截然不同的结论，即谁应该
responsible for leaking the texts he
为泄露短信负责，他
accused his girlfriend's brother Michael
指责女友的兄弟迈克尔·
Sanchez who denied the allegation and
桑切斯否认了这一说法 指控并
sued Bezos if unsuccessfully
起诉贝索斯，如果不成功，
The National Enquirer was a dumpster
《国家调查报》
fire on every single level that was I
在各个层面上都是一场垃圾大火，我
think a great example of the
认为这是他经历的蜕变的一个很好的例子，
metamorphosis that he has gone through
he's going through you know what could
他正在经历什么，可以
charitably be called a midlife crisis
宽容地称为中年危机，
Bezos has become
贝索斯已经成为
a caricature of what it's going to be
一个漫画人物 它将
worth 200 billion dollars
价值 2000 亿美元，
he's accumulated homes in Los Angeles in
他在洛杉矶和华盛顿特区积累了房产，
Washington DC he's buying cars and he's
他购买汽车，他正在
constructing one of the most lavish
建造世界上最奢华的帆船之一
sailing yachts in the world
he's living the life man he's the rock
他过着这样的生活，他是摇滚
star
明星
Lauren Sanchez's aspirational social
劳伦桑切斯的梦想 社交
media posts depict bezos's New Life he's
媒体帖子描绘了贝佐斯的新生活，他
not that nerdy little guy sitting in a
不再是坐在隔间里的那个书呆子小家伙
cubicle anymore he's looking like he's
他看起来就像是
on The Mod Squad or something
The Mod Squad 的成员或者类似的人
why are you wearing sunglasses it's
你为什么戴着墨镜现在是
night
晚上
my dad always used to say they're only
我爸爸总是说
two people in the world that wear
世界上只有两种人
sunglasses at night and that's jackasses
在晚上戴墨镜那就是蠢货
and blind people
和盲人
well you're not blind
你不是瞎子
my friendship with Jeff is based on
我和杰夫的友谊建立在相互尊重的基础上，
mutual respect
I've never had an opinion about wealthy
我从来没有对那些想做极端事情的富人有过任何看法，说
individuals that want to do extreme
things
truthfully many of them are friends of
实话，他们中的很多人都是
mine
我的朋友，
my name is David concannon I am an
我的名字叫大卫·康坎农，我是一个
Explorer
探险家，
I led the Apollo F1 project for Jeff
我领导 阿波罗 F1 项目对于杰夫·
Bezos
贝佐斯来说是
the journey to find the engines that
寻找将人类送上月球的发动机的旅程
launched men to the Moon
this was to find something that had
这是为了找到
fallen from space they didn't know where
从太空坠落的东西 他们不知道
they were this was his dream this was
自己在哪里 这是他的梦想 这是
his plan that was set in motion
他的计划 启动了
Bezos wanted to secure this passion
这项激情项目，贝佐斯希望确保这个
project a place in history
项目在历史上占有一席之地，
he even commissioned this ambitious
他甚至委托拍摄了一部
documentary about the mission styling
关于这次任务的雄心勃勃的纪录片，把
himself as an explorer
自己打造成一个探险家，
it's hard to find something more
很难找到
profound as an engineered object than
比 F1 引擎更深刻的工程物体
the F1 engine
Apollo 11 I was five years old and it
阿波罗 11 号，当时我五岁 并且它
really was a similar moment for me I
对我来说确实有一个类似的时刻，我
remember watching it on our living room
记得在客厅电视上观看它时，
TV I had the excitement of my parents
我和父母
and my grandparents little kids can pick
以及祖父母一样兴奋，小孩子也能
up that kind of excitement they know
感受到那种兴奋，他们知道
that something extraordinary is
一些非同寻常的事情正在
happening the National Geographic style
发生，国家地理风格的
film showed the huge scale of the
电影展示了巨大的 行动的规模
operation and the shared passion the two
和两人对任务的共同热情，
men had for the mission
when you explore you're doing things
当你探索时，你正在做的事情
that nobody has done before and things
是以前没有人做过的，
can always go wrong when you're doing
当你第一次做某事时，事情总是会出错，
something for the first time if you look
如果你看
at the film that we did he's somebody
这部电影 我们做到了，他是一个
who is intensely curious
好奇心极强、
intensely passionate hard-working
热情高涨、工作努力的人。
we haven't always agreed or seen eye to
我们并不总是同意或
eye on certain things but gives you the
在某些事情上意见一致，但给你
space to succeed
成功的空间。
the word impossible
不可能这个词
either doesn't exist in his lexicon or
要么不存在于他的词典里，要么
as spoken very infrequently if Jeff were
说得很 如果杰夫
to say this is impossible he would
说这是不可能的，他偶尔也会
qualify it and say this is impossible
加以限定，说这目前是不可能的，
for now
this wasn't the only space themed
这不是贝佐斯投入数十亿美元的唯一一个太空主题
passion project that Bezos had plowed
激情项目。
his billions into
a lot of people who go to space want to
很多去太空的人都想
tell us more about the universe
告诉我们更多关于宇宙的事情，
very unassuming
to me he's like a friend a brother
对我来说非常谦逊，他就像一个朋友，一个兄弟，
I'm Lori Garver and I was the second in
我 洛里·加弗和我是
command of NASA
美国宇航局的二把手，
guava championed private space travel
支持私人太空旅行，
such as by bezos's company blue origin
比如贝索斯的公司蓝色起源
and Elon musk's SpaceX
和埃隆·马斯克的 SpaceX，
we have the billionaires
我们有亿万富翁
willing to put their own money into some
愿意把自己的钱投入到
of these vehicles
这些飞行器中，
Jeff Bezos has told me he did it because
杰夫·贝索斯告诉我他做到了 因为
just growing up his favorite thing was
从小他最喜欢的东西就是
space and Rockets T minus ten nine eight
太空和火箭 T 减十九八，
it's a great Fanfare in 2021 Bezos got
这是一个伟大的 Fanfare 在 2021 年贝佐斯
to test his very own rocket
测试了他自己的火箭
blue Origins excitable footage painted
蓝色起源令人兴奋的镜头把
him as a real-life astronaut
他描绘成一个现实生活中的宇航员
Jeff go of course I watched it was very
杰夫去当然我看了 很
exciting to see
高兴看到
just enjoying himself
只是享受自己
did everything you thought it would be
做了一切你认为会是的事情
yeah well done
是的，做得很好
but he knows it's not universally loved
但他知道它并不是受到所有人的喜爱
by everyone
the space billionaires have become the
太空亿万富翁已经成为
butt of jokes
笑话的对象
some watching over the top blue origin
有些人看着顶部蓝色
promos like this had one observation
像这样的起源宣传片
about the shape of Jeff's rocket
对杰夫火箭的形状有一个观察
LGS check good
LGS 检查好
the design of that was interesting
那个设计很有趣
I mean it looked like a penis everybody
我的意思是它看起来像一个阴茎每个人都
knew that why would you do that right
知道你为什么要这样做对吗
a lot of people have made some very
很多人制作了一些非常
funny spoofs
有趣的恶搞，
the funniest I thought was the guy from
我认为最有趣的是
Seinfeld plays Bezos do you know in 1961
《宋飞传》里的那个家伙扮演贝佐斯，你知道吗，1961 年
we sent a chimpanzee into space
我们把一只黑猩猩送入太空，
but not in a dick that looks like my
但不是放在像我的
dick not enough not short enough not
鸡巴里，不够短 不够
wide enough
广泛，
a lot of people view the blue origin
很多人认为蓝色起源的
launch as a little bit of a joy ride
发射只是一次小小的欢乐之旅，
it's an immense personal expenditure for
这是一次巨大的个人支出，却
not a lot of public benefit the spoof
没有带来多少公共利益，这场恶搞
left no doubt as to who benefited most
毫无疑问地表明了谁是
from the billionaire space race
亿万富翁太空竞赛的最大受益者。
one small step for mankind
对人类来说，这是
one giant leap for me personally people
一大步，对我个人来说，人们
are struggling with you know what's the
正在努力，你知道
value of just going to space for 10
去太空 10 分钟左右的价值是什么，
minutes or so
these are controversial people
这些人是有争议的
footage of blue Origins post-flight
蓝色起源飞行后
press conference proved most
新闻发布会的镜头最具
controversial
争议性，
so I want to thank uh
所以我想 感谢
every Amazon employee and every Amazon
亚马逊的每一位员工和每一位亚马逊
Customer because you guys paid for all
客户，因为你们为这一切付出了代价，
this and every Amazon employee thank you
亚马逊的每一位员工都从心底感谢你们
from the bottom of my heart
I didn't watch him go to space I heard
我没有看到他去太空，我听到
what he said
他说
he thanked the workers for paying for
他感谢工人们 为所有这些付出代价
all of this
and you know that right there was
，你知道，这又给
another slap interface to uh the
劳动力打了一记耳光，
workforce
this man used to buy half a billion
这个人用我们背上的钱买了价值 5 亿
dollar yachts off of our backs
美元的游艇，
and then pretty much disrespect Us by
然后感谢我们为杰夫·贝佐斯支付了这些费用，这几乎是对我们的不尊重
Thanking us for paying for this
Jeff Bezos was making 13 billion dollars
a day in the height of the pandemic
在疫情最严重的时候，每天赚 130 亿美元，
it was a lockdown outside but we also
外面是封锁状态，但我们也
didn't sign up to work in the pandemic
没有签约在疫情期间工作。
as well
Chris Smalls had been in dispute with
克里斯·斯莫尔斯 (Chris Smalls) 曾与亚马逊发生过纠纷，
Amazon when he was repeatedly passed
因为他多次被忽略
over for promotion
晋升，
but relations worsened when Smalls
但关系 当 Smalls
accused them of failing to provide
指责他们未能
adequate PPE in the warehouses
在仓库提供足够的个人防护装备时，情况变得更糟，
workers were sick vomiting dizziness
工人们生病、呕吐、头晕、
fatigue as a supervisor when I raise
疲劳，作为一名主管，当我提出
concerns it kind of fell on deaf ears
担忧时，他们却充耳不闻，
I was labeled and subordinated labeled
我被贴上了标签，被当作
as a troublemaker
麻烦制造者，
I had to take further action leading a
我不得不采取进一步行动，导致 罢工，
walkout
they said I violated social distancing
他们说我违反了社交距离
policy
政策，
that's when the company terminated me
然后公司就解雇了我。
after Smalls was fired he gathered
在斯莫尔斯被解雇后，他召集了
Amazon workers to protest their working
亚马逊工人，抗议他们的工作
conditions we all be protesting in front
条件，我们都会在
of every Jeff Bezos Penthouse or mention
杰夫·贝佐斯的每间阁楼前抗议，或者提到
that we can find
我们可以找到
we went down to DC
我们去了华盛顿
and we went out west to Beverly Hills
，然后去了西边的比弗利山庄，
this is where I held one of the first
这是我举行了有史以来第一次
protests ever I'm in New York City and
抗议活动的地方之一，我现在在纽约市，就在
here at this very spot currently we're
这里，我们现在
in front of we went up to Jeff Bezos
前面，我们去了杰夫·贝佐斯
many 10 houses and mansions
很多 10 栋房子和豪宅
once I went public with everything
一旦我公开了一切
Amazon saw me as a threat it kind of put
亚马逊视我为威胁它就像把
a Target on my back
目标放在我背上
谢谢你
after Smalls blew the whistle on
在斯莫尔斯揭发
Warehouse conditions Jeff Bezos fought
仓库条件杰夫·贝佐斯反击
Seattle a meeting was called among the
西雅图召开了一次会议在
members of the senior leadership team
成员之间 贝佐斯主持的高级领导团队曾
which Bezos presides over there was a
discussion about Smalls
讨论过斯莫尔斯，
leaked to the media was a meeting memo
泄露给媒体的一份会议备忘录
describing Smalls as unintelligent he's
称斯莫尔斯不聪明，他
not smart articulate and to the extent
不聪明，表达能力差，如果
the Press wants to focus on US versus
媒体想把重点放在美国和
him we should spend the first part of
他身上，我们应该把第一部分花在
our response strongly laying out the
强烈回应，阐明
case of water organizers conduct was
水组织者的行为
arguably illegal
可以说是非法的，
make him the most interesting part of
让他成为故事中最有趣的部分，
the story
obviously the things that they said in
显然他们在那次会议上所说的话
that meeting were disgusting and
令人作呕，
definitely stigma in the black community
绝对是黑人社区的耻辱，
calling me not smart articulate
称我不聪明，
Jeff Bezos was present in this meeting
杰夫·贝佐斯是 出席了这次会议，
and signed off on pretty much what they
并签署了他们
call spare campaign
所谓的备用竞选活动，
which explains a lot about his character
这在很大程度上解释了他的性格，
we're talking about the richest man in
我们谈论的是当时世界上最富有的人，他
the world at the time crushed somebody
打击了一个
who already lost their job
已经失去工作的人，
there was an outcry when the when the
当 这份
transcript was leaked a Smalls happens
记录被泄露，斯莫尔斯恰好
to be black and the comments were seen
是黑人，这些言论被认为带有
as kind of racially tinged
种族歧视的意味。
Amazon have previously denied they knew
亚马逊此前否认他们知道
Chris Smalls was black and that the
克里斯·斯莫尔斯是黑人，这些
comments were in response to Small's
言论是对斯莫尔斯
endangering Amazon workers after
在接触新冠病毒后危害亚马逊工人的回应。
exposure to covid-19 it had the effect
of really increasing smalls's public
真正提高 Smalls 公众
profile I say Jeff when you're out on
形象的效果我说 Jeff 当你在
your yacht I want you to think about the
游艇上时我希望你考虑一下
workers this was tempted discredit and
工人这是试图抹黑和
malign Chris Smalls it's a standard
诽谤 Chris Smalls 这是
Amazon Playbook and this is how they
亚马逊的标准剧本这就是他们如何
deal with workers who speak up against
对待说话的工人 与
them it's how they deal with small
他们对抗，这就是他们对待
businesses that try to speak against
试图反对
them it's how they deal with suppliers
他们的小企业的方式，这就是他们对待
that try to stand up to them it's when
试图反抗他们的供应商的方式，这就是当
you have the power to bully other people
你有能力欺负别人
and get away with it
而不受惩罚时，
Amazon does have a union here in America
亚马逊在这里确实有一个工会 在美国，
Amazon spends millions of dollars trying
亚马逊花费数百万美元试图
to stop these Union campaigns
阻止 这些工会运动
I watched this company hire and fire
我每天都看着这家公司雇佣和解雇
people every day
员工，
I could have done two things I could
我本可以做两件事，要么就此
have just fade away or I could really
淡出，要么我真的可以
try to create something that's going to
尝试创造一些能够
change the culture of Amazon
改变亚马逊文化的东西，
Smalls planned to form the first ever
斯莫尔斯计划组建有史以来第一个
worker Union at the company workers were
工会 公司员工将于
to vote on the plan in March 2022
2022 年 3 月对该计划进行投票，
workers are currently voting
目前员工正在投票，
um up until tonight
直到今晚，
we're hoping that this will spread like
我们希望这会像野火一样蔓延，
wildfire
when you talk about billionaires in
当你谈论亿万富翁时，
order to become something like that you
为了成为这样的人，你
had to exploit a class of people and
必须利用一类 人们，
that's what Jeff base was done
这就是 Jeff Base 所做的
and now you're seeing the ties change
，现在你看到关系发生了变化
1st 2022 was a momentous day for former
2022 年 1 月 1 日对于前亚马逊工人 Chris Smalls 来说是重要的一天，
Amazon worker Chris Smalls
to the First Union in American history
对于美国历史上第一个工会来说，
we went for the juggler and we went for
我们选择了杂耍演员 我们选择了
the top dog because games are changed we
老大，因为游戏规则改变了，我们
gonna unionize
要组织工会，
today's uh Monumental is historical
今天的纪念碑是历史性的，是这个
one of the most historical campaigns in
the country
国家最具历史意义的运动之一，
this is a catalyst for our hopefully a
这是我们的催化剂，希望是一场
revolution
革命，
Jeff Bezos should be quite afraid of
杰夫·贝佐斯应该非常害怕
what is going to happen when the people
会发生什么 人们
come together
来了
this is uh just the beginning for us
对我们来说，这只是个开始
Smalls has been up against one of the
Smalls 一直在与
world's most powerful men
世界上最有权势的人之一
Jeff Bezos the biggest man on the planet
Jeff Bezos 竞争，他是地球上最伟大的人，
that's a funny thing to consider
想想看，
where you go from being this you know
你从一个
nerdy computer guy to being the king of
书呆子般的电脑迷变成了国王 城堡里，
the castle as it were it appears that
his humility has somewhat dropped in
他的谦逊似乎有所下降，
terms of I can do whatever I want
因为我可以做任何我想做的事，
the majority of the time people think of
大多数时候，人们想到
Amazon they think of the retail business
亚马逊，他们想到的是零售业务，
they don't necessarily consider the
他们不一定考虑
other business units of Amazon which
亚马逊的其他业务部门 哪些因素
support that
支持了
Amazon became one of the largest trucker
亚马逊成为美国最大的卡车经纪人之一
brokers in the country
Amazon is one of the largest airlines in
亚马逊是世界上最大的航空公司之一
the world
but Bezos created one Behemoth that
但贝索斯创造了一个庞然大物，让
dwarfs all others
其他所有公司都相形见绌
Amazon web services AWS controls about
亚马逊网络服务 AWS 控制着
40 percent of the world's cloud
全球约 40% 的云
computing capacity globally
计算容量 全球
cloud computing company AWS Services
云计算公司 AWS 服务
hundreds of thousands of businesses
全球数十万家企业
there are ride sharing applications
有使用 AWS 的拼车应用
using AWS
game companies
游戏公司
device manufacturers your Fortune 500
设备制造商您的财富 500 强
companies
企业
powered by Amazon
由亚马逊提供支持
AWS is so powerful that even government
AWS 非常强大，甚至政府
agencies use AWS
机构都在使用 AWS
as well as America's FBI and CIA UK
以及美国的 FBI 和 CIA 英国
government departments rely on AWS
政府部门依赖 AWS，
including MI5 MI6 and gchq
包括 MI5、MI6 和政府通信总部
with the home office signing are 120
与内政部签署了 1.2
million pound deal
亿英镑的交易
AWS is so large that economies are based
AWS 规模如此之大，以至于经济
upon the way in which they use Amazon
取决于他们使用亚马逊服务的方式，
services for their their country
that makes Jeff Bezos super powerful
这使得杰夫·贝佐斯拥有超级强大的
Pentacles that reach out into all of
五角星，可以触及所有
those areas what it means is he has a
这些领域 这意味着他对整个经济有着
god-like View
神一般的洞察力，
across the economy this is a corporation
这家公司
that embodies his vision more so than
比其他任何创始人和公司都更能体现他的愿景，就
any other founder and Corporation out
there it's really unlike anything we've
ever seen in terms of Monopoly power
垄断权力和政治权力而言，它与我们所见过的任何东西都不一样
the political power that comes with is
带来的是
tremendous and that is why they're able
巨大的，这就是为什么他们
to get governments to dance their tune
能够让政府为之折腾
2019 was really a turning point
2019 年真的是一个转折点
lawmakers in Washington finally took
华盛顿的立法者终于对亚马逊采取了
action against Amazon
行动
Congress launched a major investigation
国会
into the tech industry's alleged
对科技行业涉嫌
Monopoly power
垄断权力展开了重大调查
their ability to dictate terms call the
他们有能力发号施令
shots upend entire sectors and Inspire
发号施令，颠覆整个行业，激发
fear represent the powers of a private
恐惧，代表私人政府的权力，
government
our Founders would not bow before King
我们的创始人不会向国王低头，
nor should we bow before the Emperors of
我们也不应该向网络经济的皇帝低头。
the online economy I don't know whether
我不知道
or not people are afraid of Jeff Bezos
人们是否害怕杰夫·贝佐斯，
but they ought to be very very angry
但他们 应该非常非常生气
about the business practices of Amazon
in 2007 Mr Spence received it central to
2007 年，斯宾塞先生收到了亚马逊的商业行为
the investigation was Amazon's
调查的核心是亚马逊与
relationship with small businesses
小企业的关系，
our Witnesses David Barnett his founder
我们的证人是
and CEO of popsocket LLC so today I want
Popsocket LLC 的创始人兼首席执行官大卫·巴内特，所以今天我想
to talk about two challenges that we've
谈谈我们
had with Amazon one involving
与亚马逊合作时遇到的两个挑战，一个涉及
counterfeits the other involving
假冒商品，另一个涉及
bullying
欺凌，
Barnet went public with allegations that
巴内特公开指控
Amazon threatened ever greater fees
亚马逊威胁收取更高的费用，
another threat might be you know we've
另一个威胁可能是，你知道我们
got too much inventory on our hands so
手上有太多的库存，所以
we're going to ship it all back to you
我们会把所有东西都运回给你，
you're going to pay for all the fees so
你要付钱 对于所有的费用，
really we need the money he spoke about
我们真的需要钱，他谈到了
the horrific behavior of Amazon that
亚马逊的可怕行为，
attempted to bully him into providing
试图胁迫他
more Revenue to Amazon with no
向亚马逊提供更多的收入，没有任何
justification
理由。
I think Mr Bezos in particular is very
我认为贝佐斯先生尤其
unaccustomed to having to justify any of
不习惯为
his conduct and was not interested in
自己的行为辩解。 两个月来，贝佐斯一直不愿意
coming before Congress and answering
出席国会，也不愿意回答有关
questions on drugs
毒品的问题。
for two months Bezos refused to appear
but was forced to under threat of a
subpoena
he addressed popsockets allegations that
他拒绝出席，但被迫在传票的威胁下出席。他回应了popsockets的指控，即
Amazon demanded 1.8 million dollars in
亚马逊要求支付180万美元
order to remove fake products what is
以移除假冒产品。
your explanation for that business
你对
practice if those are the facts that is
如果这些是事实，那么这种商业行为是
unacceptable and I will look into that
不可接受的，我会调查此事，
and and we'll get back to your office
我们会回到你的办公室，
with that Chef Bezos said that he would
贝佐斯说他会
look into it and get back to Congress to
调查此事，并向国会汇报，据
my knowledge
我所知，
he hasn't many small companies that have
他还没有 许多小公司
told us during this year-long
在长达一年的调查中告诉我们，
investigation that they were mistreated
他们受到了
abused and tossed aside by Amazon so Mr
亚马逊的虐待和抛弃，所以
Bezos this is one of your partners why
贝佐斯先生，这是你的合作伙伴之一，
on Earth would they compare your company
他们为什么要把你的公司
to a drug dealer
比作毒贩，
sir have great respect for you in this
先生，我非常尊重你 在这个
committee uh but I completely disagree
委员会里，呃，但我完全不
with that characterization isn't it an
同意这种说法，
inherent conflict of interest for Amazon
亚马逊
to produce and sell products on its
在其平台上生产和销售
platform that compete directly with
直接与
third-party sellers particularly when
第三方卖家竞争的产品，这难道不是一种固有的利益冲突吗，特别是当
you Amazon sets the rules of the game no
你亚马逊制定游戏规则的时候，不，
I don't believe it is uh we have we we
我 不相信这是呃我们有我们
have the consumers the one ultimate
有消费者最终
making the decisions they're making the
做出决定他们
decisions about what to buy what price
决定买什么以什么价格
to buy it at who to buy it from and our
买从谁那里买我们的
questions the question is is there an
问题是
inherent conflict of interest Mr Bezos
固有利益冲突 贝佐斯先生，
did you personally sign off on the plan
to raise prices after Amazon limited its
在亚马逊限制竞争后，您是否亲自签署了涨价计划
competition
I don't remember uh that at all I found
？ 完全不记得了，我发现
Jeff Bezos interested mostly in getting
杰夫·贝佐斯最感兴趣的是
out of the hearing without answering the
离开听证会而不回答
questions
问题，
please raise your right hand do you
请举起你的右手，你是
square or affirm under penalty of
在伪证处罚下做出肯定还是肯定的，
perjury the hearings took a dramatic
turn when an Amazon executive took the
当亚马逊高管拿起
stand I remind you sir you're under oath
先生，我提醒你，你已经宣誓了，
yes thank you for your question
是的，谢谢你的提问
um we we use data to serve our customers
，我们使用数据来服务我们的客户，
and uh to clarify my question we don't
呃，澄清一下我的问题，我们不
use individual seller data to directly
使用个人卖家数据来直接与
compete with them and again similarly uh
他们竞争，同样，呃，
with respect let me just do you use
尊重 让我问一下，你们是否使用
consumer data to favor Amazon products
消费者数据来偏袒亚马逊的产品，
Amazon repeatedly told Congress on the
亚马逊曾多次向国会表示，
record we do not get preference to our
我们没有对
own Brands and that is the lie that
自己品牌的偏袒，这是
Congress caught them in it is not
国会发现他们在撒谎，对
against the law to preference your own
自己
Brands it is against the law to lie to
品牌的偏袒并不违法 向国会撒谎是违法的，
Congress about it
thank you very much Congressman sicilini
非常感谢西西里尼议员
accused Amazon of criminally misleading
指控亚马逊误导
Congress and took the unprecedented step
国会，并采取前所未有的措施将
of referring it to the Department of
其提交司法部，
Justice
an untruthful statement is a very
serious matter if the Department of
如果司法部做出不实陈述，那将是一件非常严重的事情
Justice makes a determination that a
确定
witness was untruthful theirs can face a
证人不诚实，他们可能会面临监禁
jail sentence
Amazon denies it lied to the committee
亚马逊否认向委员会撒谎
and the Attorney General is still
，司法部长仍在
investigating
调查，
but not long after he appeared in front
但在贝索斯出现在国会后不久，他就
of Congress Bezos resigned as Amazon CEO
辞去了亚马逊首席执行官一职。
I don't think it's a coincidence that
我认为，在向国会作证后，
Amazon asked Jeff Bezos to step down
亚马逊要求杰夫·贝索斯辞职并非巧合
after that testimony to Congress it's
pretty clear that they wanted somebody
很明显，他们想让
else to be the face of the company
其他人成为公司的代言人，
as well as record layoffs at Amazon in
亚马逊 1 月份裁员创纪录，
January
employee protests are spreading
员工抗议活动正在
in the UK Workers are striking for the
英国蔓延，工人们首次罢工，
first time demanding better conditions
要求改善工作条件
and Chris Smalls is pushing to create
，克里斯·斯莫尔斯 (Chris Smalls) 正在推动建立
more unions in the U.S
更多工会 在美国
we're hoping that we'll be able to
我们希望能够
expand into you know all across the
扩展到全国各地
nation
Amazon and he's won a major battle in
亚马逊，他在这场斗争中赢得了一场重大战役，
that fight at the same moment that we
与此同时，
have Congress moving towards passing
国会正在努力通过
major
重大
Tech legislation
科技立法
this battle between the big tech
这场大科技
companies and those that are trying to
公司和那些试图
bring real change here
带来真正变革的公司之间的斗争
is the Battle of David and Goliath
是大卫和歌利亚之战，
we all have to be David you know it's
我们都必须成为大卫，你知道这
not just one David
不是一个大卫，
all the work that's coming together
所有的工作都在进行中，
so this is not an easy fight but it's a
所以这不是一场 很容易的战斗，但这是一场
fight we're gonna win
战斗 我们会赢的
let's see
让我们拭目以待
my sort of personal ideology is is kind
我个人的意识形态
of split right now between trying to be
现在有点分裂，一方面试图
helpful on earth related stuff which is
对地球相关的东西有所帮助，也就是
sustainable energy and then trying to
可持续能源，另一方面试图
you know Advance space technology so we
推进太空技术 所以我们
can establish a self-sustaining City on
可以在火星上建立一个自给自足的城市，
Mars but I do think it's important to be
但我确实认为成为
a multi-planet not just one planet but
一个多行星很重要，不仅仅是一个行星，而是
another Planet Rock verify range go
另一个行星岩石验证范围去
this is a guy who's coming up with
这个人正在想出
things that we don't even know what he's
我们甚至不知道的事情 他
going to come up with yet the thing that
会想出什么，但
really drove Tesla to the moon so to
真正推动特斯拉登上月球的
speak is the promotional uh capabilities
是
of Elon Musk
伊隆·马斯克的宣传能力，
he never imagines that he can fail
他从来没有想过他会失败，
he just doesn't I mean we've got to be
他只是没有，我的意思是我们必须
excited about the future we're going to
对此感到兴奋 未来我们
do things that make us want to live
要做让我们想要活下去的事情，
you know it cannot always be about
你知道它不可能
problems every day I mean do you want to
每天都围绕着问题，我的意思是你想
wake up every morning and everything is
每天早上醒来，一切都
just a problem but what and what
只是一个问题，但什么和什么
inspires you and what makes you excited
激励你，什么让你 你
about the future
对未来感到兴奋吗？
Falcon 9 is looking good
猎鹰 9 号看起来不错，
two million pounds of thrust as it goes
推力 200 万磅 当它
into space Elon Musk is so polarizing
进入太空时，伊隆马斯克是如此两极分化，
I've never seen a CEO elicit such
我从未见过一位首席执行官引起如此截然
opposite responses
相反的反应
he makes people feel that we can save
他让人们觉得我们可以拯救
the Earth without making sacrifices
地球而不需要做出牺牲
it instead you can just buy a sexy red
相反，你可以买一辆性感的红色
car
汽车
Elon Musk has always been totally
伊隆马斯克有
unafraid from from the very beginning to
从一开始他就毫无畏惧，他会
just go after anyone who criticizes him
毫不留情地攻击那些批评他的人，
with the gloves all the way off
everybody walks on pins and needles out
所有人都如坐针毡，
there you hear the word Elon and these
你听到埃隆这个词，这些
guys aren't shaking
人没有发抖，
they were scared
他们很害怕，
I mean scared
我是说害怕
I think living next door to the rocket
我认为住在火箭隔壁是
has been the most advantageous thing in
my whole entire life besides having my
我一生中除了有孩子之外最有利的事情。
children
I'm Maria Poynter and I'm a SpaceX
我是玛丽亚·波因特，我是 SpaceX 的
influencer and I'm the first neighbor
影响者，我是第一个邻居
and I love doing what I do
，我 喜欢我所做的事情
Maria pointer works as a videographer
玛丽亚·波因特是一名摄影师，
chronicling the development of Starbase
记录了星际基地的发展 星际基地是
the remote spot on the U.S Mexican
美国墨西哥边境的一个偏远地区，
border from which Elon Musk and his
伊隆·马斯克和他的
company SpaceX intend to launch Humanity
公司 SpaceX 打算从那里将人类送上
to Mars
火星
it is the most extraordinary thing this
这是最不寻常的事情 这
is going Interstellar this is going deep
是星际穿越 这是 进入深
space this is going beyond my wildest
空这超出了我的范围 最疯狂的
梦想
it's just a wonderful quiet place
那只是一个美妙安静的地方
I lived right there that's the front
我就住在那里那是
door
to our old Villa
我们旧别墅的前门
this train was in my front yard right
这列火车就在我的前院
here
but Elon he told me he says you're not
但埃隆他告诉我他说你
going to want to live there
不会想住在那里
paved Paradise and put in a parking lot
铺好的天堂并把 在停车场我
what am I gonna do he's a billionaire
该怎么办他是个亿万富翁
and I can either get on board or cry and
我要么加入要么哭泣
I'm not gonna do that
我不会这么做
Elon lives in a simple normal everyday
埃隆住在我身后一栋简单普通的房子里
house right here behind me
it's quiet back here and there's no
这里很安静也没有
lights glaring you can actually get a
刺眼的灯光 你可以
full night's sleep here but Elon doesn't
在这里睡个好觉，但埃隆
sleep at night he sleeps in the day so
晚上不睡觉，他白天睡觉，所以
you know you can always tell when he's
你总能知道他什么时候在
here because the workers are gone
这里，因为工人们都走了，
it's quieter
这里比较安静，
he comes and goes he loves it here
他来来往往，他喜欢这里
musk hopes his Rockets will turn humans
马斯克希望他的火箭能把人类
into what he calls a multi-planetary
变成他所说的多行星
species
物种。
it's always been about Mars for Elon it
对于埃隆来说，火星一直是他的目标，
always will be and it's always about the
永远都是，而且他永远都是
multi-planetary species if you interpret
多行星物种。如果你解读
everything that SpaceX does and Elon
SpaceX 所做的一切，以及埃隆
does in that in that optic of going to
从火星的角度来看，
Mars it starts to make sense
这开始有意义了，
Elon Musk people have been trying to
伊隆·马斯克，人们多年来一直试图
figure him out for years like this
了解他，就像
revealing interview on one of America's
美国最受欢迎的脱口秀节目之一的这次揭露性采访一样，
most popular talk shows okay you've got
好吧，你已经涉足
your finger in so many different
了很多不同的领域
Advanced Technologies as I said uh
先进技术，正如我所说，
SpaceX uh Tesla now you've got Solar
SpaceX，特斯拉，现在你有了
City and the solar pack that people put
太阳城，人们在家里安装的太阳能包，
in their houses
are you sincerely trying to save the
你是真心想拯救世界吗？
I well I'm trying to do good things yeah
嗯，我在努力做好事，是的，
I mean saving the world is not not but
我是说拯救世界 不是不是，但
you're trying to do good things and
你正在努力做好事，而且
you're a billionaire I mean yeah that
你是一个亿万富翁，我的意思是，这
seems a little bit like either superhero
有点像超级英雄
or super villain you have to choose one
或超级恶棍，你必须选择一个。
Elon Musk was born into a wealthy family
埃隆·马斯克于 1971 年出生于南非的一个富裕家庭
in South Africa in 1971.
these pictures depicting a seemingly
这些照片描绘了一个看似
happy childhood
幸福的童年，但
do not tell the full story
并没有讲述完整的故事。
musk has tried a lot about being bullied
马斯克在小时候被欺负过，他曾尝试过很多次。
as a child
he went to a very traditional British
他在南非上了一所非常传统的英国
private boys school in South Africa that
私立男孩学校，
I think was very hard on him I mean here
我认为这对他来说非常艰难。我的意思是，
he is this kind of sensitive incredibly
smart dreamy kid you know reading
你知道，这种敏感、聪明、爱幻想的孩子，读
science fiction books and physically
科幻小说，身体力行
getting beaten up at school I mean I
在学校被殴打，我
think that must have had a profound
认为这一定对他产生了深远的
impact on him he remains very sensitive
影响，他对批评仍然非常敏感，
to criticism and also very motivated to
并且非常有动力去
prove doubters wrong
证明怀疑者是错误的。
musk grew up during apartheid an era
马斯克在种族隔离时期长大，那是一个
marked by violence and civil unrest
充满暴力和内乱的时代，
he was also a witness when a gang of
他也是 一名目击者说，一天晚上，一伙
armed Intruders broke into the family
武装入侵者闯入他
home one night they were sitting in the
家，当时他们正坐在客厅里，
living room and his dad you know said
他的父亲叫
everybody down get down and
大家趴下，然后
grabbed us some weapons as you can see
给我们拿了一些武器，正如你
on the cameras there was some Intruders
在摄像机上看到的，有几个入侵者
that were coming over the walls and they
他们越过墙壁，
were also armed and there was a shooting
还带着武器，
in the living room and I guess his
客厅里发生了枪击，我想他的
father shot them dead so and Elon was
父亲开枪打死了他们，伊隆
you know a witness to this and the
亲眼目睹了这一切，
bullets flying around and so so it was
子弹四处乱飞，这对
very formative on him you could tell by
他影响很大 你可以从
the way he told the story and he had
他讲述故事的方式看出来，他有
this sense that it was definitely not a
这种感觉，这绝对不是一个
safe place to be right and he had to get
安全的地方，他必须
the hell out
离开这个
陌生的